Job Title: Customer Lifecycle Manager Department: Loyalty & Retention Location: Remote/Hybrid
We believe in better health through measurable, science-backed wellness. Our clinically studied liquid supplements are designed to deliver results you can feel — and prove. Our hero Liver SKU is supported by two proprietary clinical trials, and every product we develop is rooted in rigorous science, high-quality ingredients, and a commitment to transparency.
After rapid growth in our direct-to-consumer channel, we’re expanding into new channels, with an ambitious product innovation pipeline to match.
Role Overview:
The Customer Lifecycle Marketing Manager will own the execution and optimization of the company's Email and SMS programs across the entire customer journey, from acquisition and onboarding through retention and loyalty. This is a high-impact, cross-functional role responsible for building, launching, and continuously improving lifecycle campaigns that drive growth, engagement, and customer lifetime value.
You’ll be the architect of Dose’s lifecycle strategy, leveraging data and customer insights to deliver personalized, high-performing campaigns that connect with customers at every stage.
Key Responsibilities:
● Own and manage the end-to-end execution of all email and SMS flows and campaigns across the customer journey.
● Build and optimize key lifecycle journeys including welcome series, abandoned cart flows, education sequences, subscription communications, and reactivation campaigns.
● Maintain and manage the lifecycle marketing calendar, ensuring email and SMS campaigns are strategically planned and aligned with broader business initiatives, product launches, and seasonal opportunities.
● Develop and implement audience segmentation and personalization strategies based on behavior, preferences, purchase history, and lifecycle stage to deliver more relevant and impactful messaging.
● Create and manage a robust A/B testing roadmap across both flows and one-time sends, including tests for subject lines, send times, offers, creative variations, and content strategy.
● Monitor and analyze key performance metrics—including open rates, click-through rates, conversion rates, unsubscribe rates, retention, and customer lifetime value—to identify insights and opportunities for optimization.
● Own campaign setup, QA, deployment, and performance tracking within email and SMS platforms (Klayvio and Postscript), ensuring timely and accurate execution.
● Monitor performance metrics (CTR, CVR, LTV, retention rate, unsubscribe rate, etc.) and surface insights to inform continuous improvements across lifecycle and campaigns.
● Collaborate with Customer Service and Marketing teams to integrate customer feedback
and proactive education into lifecycle messaging, helping to improve satisfaction and
reduce friction throughout the journey.
● Implement customer feedback loops such as post-purchase surveys and review
requests, and use insights to inform campaign content and flow logic.
Requirements:
● 3-5 years of experience in lifecycle or CRM marketing with hands-on ownership of email and SMS channels across both growth and retention.
● Proven success creating segmented, automated, and personalized lifecycle journeys that drive measurable business results.
● Deep experience working with ESPs (such as Iterable, Klaviyo) and SMS platforms (Postscript, Attentive, etc.).
● Strong analytical skills with a data-driven mindset and the ability to interpret complex data to optimize campaigns.
● Experience collaborating cross-functionally with creative, product, and growth teams.
● Excellent project management and communication skills.
● Self-starter with a bias for action who thrives in a fast-paced, startup environment.
Salary: $105,000 - $125,000