About the Role

As Social Media Manager, you will own the brand's social presence across TikTok, Instagram, and Twitter/X. This isn't about following a rigid content calendar, it's about having the creative freedom, strategic autonomy, and unstoppable energy to build our brand voice from the ground up.

You'll be the face and voice of the brand online, creating scroll-stopping content that turns skeptics into believers and showcases how our product transforms daily workflows.

This role requires someone who can think strategically, create fearlessly, and execute relentlessly.

This is a rare opportunity to build content at a fast-scaling AI startup where your work directly impacts growth and brand perception. You'll be moving fast, making content that actually gets seen, and helping shape how professionals engage with the brand.

We prioritize personality, creativity, and work ethic over traditional markers of experience. If you're a content creator with big ideas and the drive to make them happen, we want you on board.

What You'll Do

📱 Own Our Organic Social Strategy

• Develop and execute comprehensive organic social strategies across TikTok, Instagram, and Twitter/X. Set the creative direction, content themes, and growth tactics that align with business objectives while staying authentic to your creative voice.

🎬 Create Scroll-Stopping Content

• Produce engaging short-form videos, social posts, and stories that showcase the brand's value in entertaining, relatable ways. You'll be on camera regularly, bringing personality and authenticity to our brand presence.

🐦 Master at X/Twitter 

• Drive conversations, engage with our community, and establish the brand as a thought leader in the work productivity space. Turn product features into digestible, shareable content that sparks engagement.

💡 Ideate Original Concepts

• Generate fresh, creative concepts that capture attention in crowded feeds. From trending audio adaptations to original series ideas, you'll bring innovative thinking to every piece of content.

📊 Optimize for Growth

• Analyze performance data to understand what resonates with our audience. Iterate quickly on successful formats while experimenting with new approaches to maximize reach and engagement.

🎯 Build Community

• Foster genuine connections with our audience through authentic engagement, responding to comments, and creating content that invites participation and conversation.
• Bonus:
• Background in fast pace start ups @ B2B or SaaS company 
• Understanding of AI/productivity tools landscape

If you're ready to build something epic and become the voice of a game-changing AI startup, we'd love to see what you can create.

Requirements

✅ North American background with deep understanding of US/Canadian social media culture and trends

✅ Exceptional content creation skills: Track record of creating engaging content that drives growth and engagement

✅ Camera confidence: Comfortable being the face of the brand on video content

✅ Twitter/X expertise: Strong understanding of the platform's unique voice and engagement tactics

✅ Strategic thinking: Ability to develop content strategies that align with business goals

✅ High work ethic: Sees hard work as a competitive advantage and thrives in fast-paced environments

✅ Self-directed ownership: Excels in unstructured environments with high autonomy

✅ Big personality: Authentic, engaging presence that translates well on camera and in content

5 Reasons This Role is Remarkable

🎬 Complete creative ownership of a fast-growing AI brand's social presence

📈 Direct impact on brand growth and customer acquisition through your content

🚀 Build your personal brand while scaling a startup's social channels

💡 Work with cutting-edge AI technology that's genuinely changing how people work

🌟 Join at the perfect moment; small enough for massive impact, big enough for resources