Can you create TikToks that hit 100K+ views and also build the marketing strategy behind them?

Are you equally comfortable being on camera and analyzing performance data?

We're looking for someone who can excel at both content creation and strategic marketing in a genuine 50/50 split role. This position combines two critical functions that are usually separate: being the face of our brand and the strategic mind behind our growth.

This is for people who get frustrated having to choose between being creative or strategic. Here, you'll do both—creating engaging content one hour and developing platform strategy the next. You're both the talent and the director, the creator and the strategist.

As a Creator (50%):

• Create and star in content that makes us feel like a friend, not a brand
• Transform our brand voice (70% witty & transformative, 30% unfiltered & funny) into visual content that feels like it was made by an actual human, not a marketing department
• Make us feel culturally essential through your charismatic on-screen presence
• Edit videos and stay ahead of platform trends, sounds, and formats
• Create content so good it makes other brands quietly take notes

As a Strategist (50%):

• Develop comprehensive channel strategies that drive both brand love AND conversion metrics
• Develop marketing campaigns that move people from discovery to purchase
• Create influencer and UGC partnership programs with detailed briefs, contracts, and performance tracking
• Manage content calendars across platforms, optimizing for each channel's unique algorithm
• Build testing frameworks to constantly refine what works (and ruthlessly kill what doesn't)
• Present performance data with strategic insights that actually shape business decisions
• Allocate social budgets across platforms, campaign types, and creator partnerships
• Track competitive landscape and identify white space opportunities for our social presence
• Craft platform-specific strategies that maximize each channel's unique strengths while maintaining a cohesive brand voice

Think of it as having two complementary jobs that make each other better—your strategic brain makes your creative work more effective, and your creative instincts make your strategy more innovative.

• 3+ years of experience creating on-camera content (with a portfolio of TikToks/Reels where YOU are the star)
• 3-4+ years in social media strategy or marketing management
• Significant track record of high-performing content (We're talking 100K+ views, multiple times)
• Video editing skills you don’t need to be a professional, just being able to edit for social
• Strategic mindset that can translate likes and shares into actual business growth
• Genuine comfort being one of the faces of a brand (Not just "I've been in videos before" but "I light up on camera")