GM - New Supplement Brand (Incubation)

Location: Remote (US). Willing to travel to Chicago; Chicago-based is a strong plus, with office space available at Listen's Chicago office.

Reports to: Listen team

Level: Head of / VP-level operator stepping into a full P&L owner role (roughly 7–12 years of experience)

About the opportunity

Listen is partnering with an established microbiome science company to build a consumer health brand focused on butyrate and gut health. Our partner brings scientific expertise, an existing product, and a pipeline of future innovations. Listen brings consumer brand-building experience, investment support, and an operator network. We’re looking for an operator to turn that foundation into a business.

The ambition is to make advanced gut-health science part of an approachable daily ritual—starting with a direct-to-consumer brand and expanding into new products and channels over time.

This is an opportunity to build with meaningful ownership from day one, backed by partners across science, commercialization and brand. You won’t be starting from a blank page: the initial product and scientific foundation are in place. You’ll lead the business end to end, shaping the brand, bringing it to market, hiring the team, and building the engine for growth.

The role

You're the builder, not the scaler (yet). There's no existing playbook to tune. You'll set up the systems, team and growth engine that take this brand from zero to its first meaningful revenue.

What you'll own

• The full P&L. Drive revenue, manage gross margin, and be able to speak to every line item.
• Launch and growth. Lead the go-to-market for a new DTC supplement brand, covering paid acquisition, CRO, retention and subscription.
• Efficient customer acquisition. Show that the brand can acquire customers at an efficient CAC and keep them subscribed for months 2–5 and beyond.
• Communicating the science. Learn the product deeply and turn it into a clear, compelling consumer story about why it's better.
• Team and partners. Manage creative, finance and customer service through a mix of full-time, agencies, AI and contractors. Then build the in-house team as the business gains traction.
• Operations. Work within the existing 3PL and fulfillment setup at first, and optimize it once the model is proven.
• Retail (over time). Shape how DTC and marketing spend support future retail expansion.

What we're looking for - Must-haves

• A deep background in ecommerce growth marketing: paid media, creative / content velocity, CRO and the full DTC growth stack.. This is your superpower. You know the agencies and contractors to bring in and don't need anyone to think about growth for you.
• P&L ownership, or clear readiness to own one: revenue, margin, CAC team build and every line item.
• A builder track record. You've taken a brand from zero to roughly $30M, or been close to that kind of build. We'd rather see 0→30 than 75→150.
• Comfort with ambiguity. You can face "I don't know what the next step is" and work it out without defaulting to your partners.

Strongly preferred

• Supplements / wellness CPG experience, including comfort with the science and the ability to explain it to consumers
• Subscription business experience (usually comes with supplements)
• Founder or founding-team DNA: you've built something before

Extra credit

• Retail exposure: you've been part of a brand where ecommerce and marketing spend fueled retail growth (e.g., Grüns-style omnichannel)
• Amazon and marketplace experience
• Experience managing 3PLs and supply-side operations