Overview

A B2B fintech brand is undertaking a major marketing website overhaul, including a new brand identity, redefined positioning, and a full Help Center rebuild. We’re looking for a Senior Web Designer who can translate brand strategy into a best-in-class digital experience with sophisticated, personalized interactions.

Responsibilities

• Lead marketing website design Translate a new brand identity and product positioning into a cohesive web experience.
• Own end-to-end design for key pages and templates (homepage, product pages, solutions, pricing, etc.).
• Design flexible component systems/modules that can scale across the site.
• Interactive & personalized experiences Concept and design sophisticated interactive modules that feel differentiated and premium.
• Create patterns that make the site feel personalized and customer-centric (e.g., interactive flows, guided journeys, tailored content blocks).
• Collaboration & execution Partner closely with product marketing, content, and a senior content lead/UX writer to align messaging and visual design.
• Collaborate with developers to ensure designs are feasible, performant, and implemented with high quality.
• Contribute to and refine a shared design system for the marketing site.
• Help Center experience Apply the new brand and interaction patterns to the Help Center, including navigation, article templates, and guidance flows.
• Design layouts that support educational content, guides, and interactive help elements.
• Quality, consistency & documentation Maintain visual and interaction consistency across all pages and components.
• Deliver clear design specs, documentation, and prototypes for engineering handoff.
• Provide design QA support during implementation.

Requirements

• 5–7+ years of experience in web/UI design for marketing or brand websites (B2B SaaS or fintech a plus).
• Strong portfolio demonstrating:
• End-to-end ownership of large-scale marketing websites.
• High-quality visual design, typography, and layout.
• Advanced interaction/animation work that enhances user experience (not just decorative).
• Proven ability to interpret brand and product strategy into effective digital experiences.
• Experience designing component-based systems and working with design systems.
• Comfortable working with content strategists, UX writers, and marketers.
• Proficiency in modern design tools (e.g., Figma) and web basics (responsive design, accessibility-aware design, performance-minded decisions).
• Excellent communication skills and ability to operate in a fast-moving, cross-functional environment.

Engagement Details

• Type: Contract (with strong potential to extend as the broader web program continues)
• Duration: Initial 2–3 months (aligned with core website overhaul timeline)
• Focus: Marketing site and Help Center redesign; no hands-on video production required
• Collaboration: Works closely with a digital producer/program manager, senior content lead, and engineering partners