Associate, Growth Marketing 

New York Marketing – Growth /Full-Time /Hybrid! Please only apply if you're open to in office in New York.

$70,000 - $85,000 a year

This is a lifestyle brand driven by the spirit of discovery. We’re all about finding under-the-radar goods and guides that enrich the lives of our customers. Through our e-commerce shop, editorial content, and award-winning subscription program, we shine a light on quality products, small brands, and interesting people that spark curiosity and inspire new, richer experiences.

The company also has a travel brand, designed for modern travelers who value smart design without the luxury markup. We’re best known for our garment-duffel hybrids and a growing line of travel essentials. We sell direct on .com and Amazon, and through select third-party retailers.

The Role:  

We’re hiring a Marketing Associate who will sit across both. You’ll drive the day-to-day campaign strategy and management across all acquisition channels. You’ll manage a multi-million-dollar paid budget, build out the executional strategy for new and existing initiatives, and partner cross-functionally to scale revenue efficiently.

What You'll Do:

• Drive paid growth. Plan and manage a multi-million-dollar performance budget across Meta, Google/YouTube, and other channels. Continuously refine creative, audiences, bidding, and funnel strategy to hit ROAS targets.
• Develop Landing Pages: Independently create and test custom landing pages in Shopify to test across relevant growth channels and iterate on learnings. 
• Integrate attribution & incrementality. Make decisions grounded in data using MMM/modeled attribution and experiment design (geo tests, holdouts, post-purchase surveys). 
• Build out Tactical Testing agenda. Design A/B Tests, execute cross-channel lift studies, and report back on learnings to the wider organization. 
• Report, forecast, and align. Own daily growth metric reporting, budget forecasting, and weekly performance readouts. Communicate insights clearly to leadership.
• Identify creative needs. Collaborate directly with the Growth Creative team to identify gaps, opportunities, and specific deliverables for Paid Social and Video campaigns.
• Build non-paid engines. Drive organic growth via lifecycle, referral/loyalty, SEO, and content/UGC. Think beyond media buying to unlock step-change growth.
• Collaborate on social & influencers. Partner with the social team to align organic content and creators with growth objectives; build programs that generate both revenue and brand equity.
• Handle the “grab bag” of growth opportunities. Jump on asymmetric upsides and one-offs — e.g., corporate gifting platforms, Shopify Collective relationships, retail pop-ups, and other business development moments.

What You'll Bring:

• 2-4 years in DTC growth/performance marketing with proven ownership of $2M+ annual budgets and full-funnel strategy.
• Deep hands-on expertise with Meta and Google
• Familiarity with Shopify to merchandise and build landing pages, configure offers/discounts/bundles, and partner with dev team on CVR optimization opportunities.
• Strong attribution/incrementality toolkit (e.g., geo experiments, holdouts, MMM/modeled attribution, platform lift studies) and the judgment to balance precision with speed.
• Analytical rigor: Excel/Sheets proficiency, Shopify analytics; comfort building dashboards and turning ambiguity into clear decisions.
• Cross-functional collaboration: You’ve worked with multiple teams (Creative, Product, Merchandising, etc.) in order to build and deliver on go-to-market plans. 
• Bias to action and owner mindset. You’ll roll up your sleeves and also manage agencies/partners to outcomes.

Nice to have:

• Experience in travel/outdoor, bags/luggage, retail, or adjacent categories.
• Success launching new products and scaling evergreen SKUs.
• Working fluency with Amazon a bonus 

Tools you’ll likely use here:

• Shopify, ads managers (Meta/Google/TikTok/Amazon), WorkMagic, Looker, Google Work Suite, and more!

$70,000 - $85,000 a year