Company Overview
The company is the platform where many of the world’s best newsletters, podcasts, and digital products are built, grown, and distributed. It combines email, podcast hosting, websites, community, and digital products, all connected to a single audience and a single set of tools to publish, grow, and monetize. As it approaches $50M in annualized revenue and keeps growing almost 100% YoY, its fast-growing product suite and very strong brand position it for the next stage of hypergrowth.
To fill one of its most strategic roles, the company is hiring a Creative Director to help lead its brand. You’ll own the brand’s story, personality, and how it shows up end to end: from the concept, to the brief, to the final cut. That covers brand campaigns, larger creator and media partnerships, content franchises, and the tentpole moments the company wants to own every year.
They need an exceptionally creative strategist who is always thinking about how to make a moment their own, and who has their finger on the pulse of what’s happening in culture. You still make things, but you can also direct a room and sell your vision. You’ve made campaigns people talked about, and you pair ambitious storytelling with the operating rigor an always-on growth team needs.
You’ll come up with ideas yourself, lead a small creative team, and bring in directors, agencies, and freelancers when they add something the team doesn’t have. You’ll pitch the biggest bets yourself and build alignment to make them happen.
Compensation will be based on experience.
Ideally, you’ll have:
- 8+ years leading creative for ambitious brands, ideally in consumer SaaS or at a top agency.
- A standout portfolio of integrated campaigns, brand platforms, and cultural moments that sparked conversation, showing bold thinking and exceptional craft.
- Fluency across art direction, copy, design, motion, and photography, with the eye and judgment to elevate work at every stage.
- A proven track record of leading major productions end to end, from selecting directors and creative partners to running shoots and delivering across video, photography, social, and experiential.
- Sharp social-first instincts. You know what breaks through in-feed and how to tap into culture without losing the brand’s voice.
- Comfort with data. You use experimentation and funnel metrics to sharpen ideas, while knowing when to trust your creative instincts.
- Exceptional storytelling and presentation skills. You can rally executives, win over skeptical stakeholders, and bring creative partners behind a shared vision.
- The ability to think big and move fast. You can build a brand over years while still shipping Friday’s paid creative, and know when each approach is needed. Trendjacking and seizing the moment before it escapes the zeitgeist is exciting to you, not overwhelming.
- A passion for mentoring creative talent, raising the bar, and helping build a world-class team.
What you’ll be responsible for:
In year one, expect roughly 80% leading the company’s highest-priority campaigns and brand moments, and 20% building the function around them.
Set the vision and lead the campaigns
- Own the creative vision behind the company’s biggest campaigns, shaping a distinctive voice across brand, product, partnerships, and cultural moments.
- Turn business goals into bold creative briefs with clear strategic intent and a sharp point of view, then lead ideas from initial spark to launch.
- Dream up and execute standout integrated campaigns across social, digital, out-of-home, experiential, partnerships, and emerging formats.
- Create ambitious brand activations and stunts that bring the company’s mission of creator ownership to life and generate buzz on their own.
- Build iconic tentpole moments and repeatable content franchises that become synonymous with the brand, year after year.
Lead the team and the production
- Ensure the quality of execution by the in-house creative team and partners. You have an eye for detail and the drive to make sure work is executed to your very high standards.
- Lead production from start to finish, assembling top-tier directors, photographers, animators, and agency partners, and staying hands-on through the final cut.
- Champion bold creative bets, build conviction across stakeholders, and sell ambitious ideas to executive leadership.
Make every channel carry the campaign
- Partner closely with Paid Marketing, Lifecycle, Product Marketing, Social, and Comms to ensure every campaign drives business impact and comes to life across channels.
- Turn big campaign ideas into always-on paid creative, building a testing engine that generates real insights, not just more variants.
- Dig into performance, uncover what resonates, and turn those learnings into sharper, more effective campaigns.
Build the function
- Establish creative principles, processes, and rituals that protect great work and keep raising the bar.
- Move fast and experiment with AI tools, rough cuts, and prototypes to pressure-test bold ideas before committing production budgets.
- Build a trusted bench of exceptional agencies, directors, editors, and freelancers.
- Mentor creative talent and build a world-class team as the company grows.
What success looks like
A year in, you’ll have taken several standout integrated campaigns from initial insight to launch, establishing a distinctive creative voice for the brand across billboards, feeds, and inboxes.
Your campaigns will come to life across paid, lifecycle, and partnerships, backed by a testing engine that turns performance into actionable insights. You’ll have built a pipeline of ambitious tentpole moments and signature content franchises, assembled a trusted network of creative partners, and laid the groundwork for a world-class creative team.
Why this role might be for you
- You love momentum. You’d rather ship, learn, and iterate than polish something for months. Here, a good idea on Monday can be live by Friday, and you’ll see your impact in real time.
- You want your creative work to drive business results. You get energy from tying great storytelling to growth. You’ll own work that shows up in reach, pipeline, and revenue, and you’ll be able to point to exactly what it moved.
- You’re a builder who likes to stay hands-on. You’d rather shape a lean, high-caliber team than inherit a big one. You’ll set the bar, pick the right freelancers and agencies, and grow the team as the results justify it.
- You treat data as a creative partner. You like testing your instincts, learning from the numbers, and coming back with something sharper. Strong ideas get stronger here because they get pressure-tested.
Why this role might not be for you
- You prefer long timelines. The team moves fast. Some campaigns go from idea to launch in days, not weeks.
- You’re looking for a pure brand role. The focus is growing the business. Your work will be measured by reach, pipeline, and conversion, not just creative craft.
- You need a large team from day one. You’ll lead a lean, ambitious team, with the flexibility to bring in top-tier freelancers and agencies as needed.
- You’re not comfortable having your ideas challenged. The company believes great creative and data go hand in hand. Sometimes the numbers will challenge even your best ideas.
Culture and values
The company’s values set the bar. They shape how the team operates, in public and in private, and they’re what the team goes back to when making decisions. That’s how it keeps momentum, and how it hires and keeps A players.
-
No room for B players: the best make everyone better.
-
Maniacal sense of urgency: speed is a superpower.
-
Say what you think with positive intent: disagree openly and give hard feedback directly, with the goal of helping someone improve.
-
User-obsessed: every decision starts with one question: how does this add value for the user?
-
Ego second, winning first: the goal is the best outcome, and the team comes before the individual.
Benefits
- Competitive salary
- Stock options
- Health, dental, and vision insurance
- 401(k) employer match
- Unlimited PTO (minimum of 10 days per year required)
- Annual in-person team offsite
- Unlimited book budget
- Monthly Wellness Days (every third Friday of the month)