Job description:

Reporting into the AMER Partner Marketing leader, the Partner Marketing Manager, Public Sector, AMER will support the Public Sector partner marketing ecosystem and partner sales team by developing and executing integrated marketing strategies that drive visibility, engagement, and pipeline across the Public Sector portfolio (FED and SLED) with, to and through strategic partner ecosystem. From thought leadership and content strategy to campaigns and key event activations, you’ll lead and collaborate on efforts that highlight the unique value and its partners bring to public sector clients.

You’ll collaborate closely with senior leaders across regional marketing, partner sales, and partner marketing to ensure all marketing efforts are aligned to business goals. You’ll also work cross-functionally with teams across regions and practices to build and amplify pipe generating programs that resonate with our partners and client needs.

This is a high-impact, hands-on role that requires strong program management skills, and the ability to drive results in a complex, cross-functional environment.

What You’ll Do

• Public Sector Marketing Strategy: Develop a comprehensive marketing strategy for the Partner Marketing PubSec business in collaboration with global industry, marketing, and alliance leaders
• Integrated Marketing Programs: Plan and execute integrated marketing programs that drive awareness, credibility, and pipeline—on time and within budget. Evaluate and prioritize incoming requests based on alignment to strategy, resourcing, and expected outcome
• Cross-Functional Collaboration: Partner with go-to-market, client, partner, and subject matter expert teams to create content, campaigns, and resources for both internal and external audiences that span state and local government, higher education and nonprofit audiences.
• Channel & Partner Marketing: Collaborate with key public sector distributors, resellers, clouds and ISVs to build and execute joint marketing campaigns that drive demand and build pipeline in alignment with short and long-term business objectives.
• Event Marketing: Manage and execute public sector-focused events and pre-event and post-event strategies to maximize engagement and ROI. Lead campaign development and event strategy to support shared business goals, including major industry conferences and partner activations
• Demand generation and account-based marketing (ABM): Plan and execute demand generation campaigns tailored for the public sector
• Metrics and Reporting: Leverage data and insights to track performance, refine tactics, and drive continuous improvement

Skills:

• 5+ years of partner marketing experience, including a strong track record of owning relationships, managing budgets and driving marketing initiatives with Carahsoft and Solution Providers (VARS). 
• Familiarity with tailored marketing strategies and tactics that are effective in marketing to different types of government agencies and or state and local. 
• Experience designing and executing partner-aligned campaigns, with a solid understanding of the technology ecosystem and major cloud platforms like AWS, PaloAlto, Zscaler and Crowdstrike
• Strategic thinker with strong performance measurement, stakeholder alignment, and campaign optimization skills
• Experience working with partners and MDF programs 
• Highly organized, detail-oriented, and capable of managing multiple workstreams in a fast-paced environment
• Experience with marketing tools such as Salesforce, Splash, Tableau, and/or other automation and CRM platforms
• Curious, adaptable, and resilient—with a learner’s mindset and a passion for mission-driven work
• Excellent writing, editing, and presentation skills that speak the language of our government customers
• Additional Requirements: Willingness to travel up to 10% as needed

Education:

• Bachelor’s degree or higher, preferably in Business, Marketing, Communications, or a related field