This is a very fun role on our client's social team responsible for fostering and strengthening relationships with their digital community. If you're chronically online, tapped into CPG/sports/lifestyle culture, and excited to create meaningful interactions that drive brand love, this role was designed exactly for you!

Contract Details

Title: Community Manager

Duration: 12 month initial contract

Workload: 40 hours/week

Pay: $30/hr.

Working hours: Nights + Weekends required! This is a night shift role!

• Working hours will range between 6p-9a Pacific Time Monday to Friday
• 8 total working hours (flexible schedule) between Saturday + Sunday are also required

About the role

This role requires a deep understanding of their consumers, brand voice, and the unique nuances of each social media platform.

This position will execute and evolve our community management strategy, ensuring brand remains top-of-mind in hydration conversations across organic and external digital spaces. The Community Manager will also play a pivotal role in engaging with high-profile community moments, supporting digital PR, and collaborating with external agencies or contractors to ensure brand is present, relevant, and leading conversations in the space.

Key Responsibilities

Community Engagement & Social Listening

• Own and execute always-on community management across brand organic social channels (Instagram, TikTok, Facebook, YouTube).
• Respond to direct messages, comments, and community inquiries within 24 hours, ensuring our brand voice is maintained and interactions feel authentic, engaging, and culturally relevant.
• Identify, escalate, and collaborate with cross-functional teams (PR, Customer Experience, Regulatory) on complex or sensitive community concerns to ensure timely, brand-safe resolutions.
• Manage brand reputation by actively monitoring conversations, identifying potential risks, and flagging emerging trends that could impact our brand.

External Engagement & Cultural Relevance

• Proactively join external social media conversations relevant to hydration, wellness, and pop culture, ensuring brand is present in broader discussions.
• Monitor trending moments across platforms and pitch real-time activations, making brand lead with relevance.
• Work alongside PR and Brand teams to strategically engage with key cultural moments in a way that enhances brand affinity and organic reach.

Surprise & Delight Strategy

• Identify high-impact community engagement opportunities to surprise individuals with unique brand touchpoints.
• Work with cross-functional teams to execute reactive and proactive community activations that drive earned media, cultural engagement, and consumer loyalty.
• Track and analyze the performance of these engagement strategies, reporting on key wins and learnings.
• Develop comm management strategies to engage with brand community (both evergreen and campaign related)

Cross-Functional Collaboration & Strategy Development

• Work closely with the PR and Customer Experience teams to ensure all social media interactions align with brand values and policies.
• Collaborate with the Cultural Strategy team spanning PR, Brand, and Regulatory to ideate and execute quick-turn cultural moments that drive relevancy and brand presence.
• Provide quarterly insights and recommendations to leadership on community sentiment, emerging trends, and opportunities to deepen engagement.

Future Expansion & Leadership

• As brand community engagement scales, serve as the primary liaison for external agency/contractor support, ensuring seamless execution of expanded engagement strategies.
• Provide recommendations on expanding coverage, including the feasibility of an agency partnership for extended-hour community engagement (evenings, weekends).

Qualifications & Experience

• 3-5 years of experience in community management, social media, or digital marketing, ideally in CPG, wellness, or lifestyle brands.
• Deep understanding of social media platforms (Instagram, TikTok, YouTube, Facebook) and their respective community-building strategies.
• Exceptional writing skills, with the ability to adopt a brand voice and communicate effectively across digital spaces.
• Strong problem-solving abilities, particularly in handling sensitive customer interactions and crisis management scenarios.
• A strong pulse on pop culture, internet trends, and digital conversations, with the ability to act fast and pitch timely activations.
• Experience in collaborating cross-functionally with PR, Brand, Customer Experience, and Regulatory teams.
• Proficiency in social listening, share of voice and analytics tools to track engagement trends and identify opportunities for community growth.
• Ability to work occasional weekends/evenings for major cultural events (e.g., Coachella, F1) when community management is a key activation element.