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Social Media Manager
Kiwi Biosciences (FODZYME)
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Social Media Manager (Full Time)


Location: Remote (US time zones)  |  Reports to: Head of Brand Marketing


Who we are

FODZYME is an enzyme blend clinically shown to break down FODMAPs—the fermentable carbs in foods like garlic, onion, wheat, and beans that trigger bloating, gas, and pain for the 1 in 7 adults living with IBS. Think Lactaid, but for dozens more trigger foods. Our patent-pending formulation is backed by peer-reviewed clinical data, and that evidence base is compounding every year.


We are growing fast and profitably. We have real product-market fit, a passionate customer base, and a category we are actively defining. We are hiring a Social Media Manager to own our organic social presence across Instagram, TikTok, Facebook, YouTube, and more—someone who can translate the science of what we do into content people actually want to watch, save, and share.

The role


You will own FODZYME's organic social presence end-to-end, including strategy, content calendar, publishing, community engagement, and reporting. This gives you real ownership over how the brand shows up on social every day.

Our current focus has been on Instagram and TikTok, but we see a growing opportunity on YouTube as well. You'll partner closely with the Head of Marketing on brand voice, the Head of Creator Partnerships on how creator content integrates into our owned channels, and our copywriter on longer or more strategic content franchises.


Who you are

  • You have 3-5 years of hands-on social media experience at a DTC brand or agency working with DTC clients. Health, wellness, supplements, or food experience is a strong plus.
  • You are strong on Instagram and TikTok (YouTube a plus). You know the native formats, the algorithm, and the trends. You have grown followership yourself and you can point to specific content that performed well vs. didn’t. You know what performs on TikTok vs. Instagram and you shape content for each platform's native behavior.
  • You are an exceptional writer and storyteller.
  • You are comfortable in front of the camera or behind it. You do not have to be the on-camera talent, but you should be comfortable briefing short-form content, capturing your own footage when needed, and doing light editing.
  • You are a community builder. You respond to comments quickly, warmly, and on-brand, and you flag patterns and pain points back to the team.  FODZYME customers are real people navigating a condition that affects their daily lives. Empathy shows up in the way you engage with them.
  • You have a pulse on where our people spend time online. Reddit threads about IBS, TikTok comments on gut health videos, Instagram wellness communities, dietitian networks, etc. You know how to listen, learn, and act on what you find.
  • You are analytical. You can read platform analytics, spot what is working, and make decisions based on data. You know what a good engagement rate looks like in our category and you report on the numbers weekly.
  • You are comfortable in a regulated category. FODZYME is a dietary supplement, which means there are real constraints on what can and cannot be said on social. You treat FDA/FTC compliance as a hard line, not a suggestion.
  • You thrive in a startup environment. You are comfortable with fast pace, frequent change, and working without a playbook. You take feedback well, flag what is not working, and bring an experimental framework to the job.


What you’ll do

Own the calendar

  • In partnership with the Head of Brand, you will define and execute FODZYME's organic social strategy across Instagram, TikTok, YouTube, and more.
  • You will build and manage the content calendar around brand priorities, product launches, partnerships, cultural moments, product education, and thought leadership opportunities.
  • You will establish content pillars that ladder up to a coherent brand narrative.

Create and direct the content

  • Write the majority of captions, hooks, and short-form scripts yourself.
  • Brief or produce short-form video content.
  • Ensure visual and verbal brand consistency across every platform.

Grow and engage the community

  • Grow follower base and engagement across all organic channels.
  • Identify high-value community members and surface opportunities for UGC, testimonials, and surprise-and-delight moments.
  • Monitor relevant online spaces (Reddit, TikTok comment culture, IBS and FODMAP communities, dietitian networks) to inform creative direction.

Measure and report

  • Establish KPIs and hold yourself accountable to them.
  • Track and report on organic social performance weekly: follower growth, engagement rate, top-performing content, community sentiment.
  • Translate insights into learnings and double down on what's working.


Partner cross-functionally

  • Partner with the Head of Brand on brand voice, tone, campaigns, and strategy.
  • Partner with the Head of Creator Partnerships on how creator content integrates into our owned channels.
  • Partner with the CX team on customer trends and experience.


What we believe

The FODZYME team is an incredible place to work. We hire the best and we expect a lot—of ourselves and of each other. The standard is high because the work matters, and because we have seen what is possible when a small team of excellent people is fully aligned on a mission this meaningful.

You will be trusted.

You will have impact.

You will be empowered.

You will be expected to deliver.


Compensation & Benefits

  • Salary: $100,000-$125,000 USD
  • 401(k) with employer matching
  • 100% employer-paid health insurance for employees
  • Education stipend for professional development
  • Unlimited/flexible PTO
  • Paid parental leave
  • Free FODZYME for you and your loved ones


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