Location: New York 4-5 days in office

The Role 🚀

As Head of Growth you won’t just be optimizing campaigns—you’ll be architecting the entire growth engine of one of the fastest-growing CPG brands of the past decade.

You’ll lead strategy and execution across every major growth lever: paid media, creative, retention, CRO, influencer, analytics, and growth tech infrastructure. With full ownership of CAC:LTV, contribution margin, and net new customer acquisition, you’ll be empowered to make fast, high-conviction decisions and scale efficiently—without red tape or bottlenecks.

You’ll collaborate directly with the founders and cross-functional leaders to build durable systems, develop top-tier talent, and unlock compounding growth across channels. This is a rare opportunity to step into a true builder role at a brand with momentum, resources, and the ambition to define an entirely new category.

We’re looking for someone who’s been battle-tested—someone who lives and breathes scale, who can build and lead high-performing teams, and knows how to combine media buying, analytics, creative systems, and leadership into a world-class growth machine.

What You’ll Own 💼

Growth Strategy & Ownership

• Own the full growth P&L—driving CAC efficiency, LTV expansion, contribution margin, and net new customer acquisition.
• Set the strategic direction for growth and operate with autonomy, speed, and accountability.
• Ensure integrated planning, testing, and performance alignment across teams, channels and platforms.

Creative Performance & Feedback Loops

• Lead strategy and build systems that tightly connect media buyers, creative, influencer, and UGC teams.
• Ensure a high-velocity feedback loop between performance data and asset production.

Lifecycle Marketing & Retention

• Own retention performance across email, SMS, and subscription.
• Partner closely with retention and tech leads to improve cohort metrics, reduce churn, and expand LTV through targeted, data-driven campaigns.

Hiring, Coaching & Talent Development

• Recruit A-players, level up internal talent, and hold the team to ambitious KPIs.
• Build an environment where operators thrive and are empowered to move fast and win.

Conversion Rate Optimization (CRO)

• Oversee continuous testing across pricing, landing pages, bundles, offers, and funnels.
• Optimize for AOV, CVR, and full-funnel efficiency using structured hypotheses and clear measurement.

Analytics & Decision-Making Infrastructure

• Build and maintain best-in-class reporting frameworks using tools like Northbeam, GA4, Amplitude, and Shopify.
• Turn insights into action and ensure teams operate from clean, trusted data.

Team Leadership & Alignment

• Lead and help to build a high-performing growth org across paid media, creative, influencer, retention, and analytics.
• Create clarity, accountability, and a high-output culture focused on speed, ownership, and results.

Why You’re a Fit ❓

• You think like a founder and operate like an owner—accountable, proactive, and relentlessly results-driven.
• You’ve profitably deployed $100K+/day in paid media across Meta, Google, and TikTok, allocating spend based on CAC:LTV efficiency.
• You’re disciplined and systems-oriented—structured testing, weekly reviews, and playbooks are table stakes.
• You lead through dashboards—building systems that give teams clarity on goals, levers, and bottlenecks.
• You’re full-funnel fluent—seamlessly integrating acquisition, CRO, and retention into one cohesive growth engine.
• You’re deeply analytical—dissecting data and turning insights into strategy.
• You’ve built and coached high-performing teams across paid, creative, lifecycle, influencer, and data.
• You know when to scale, when to pivot, and how to separate signal from noise.
• You’re always sharpening your edge—benchmarking competitors, talking to operators, and pushing yourself.
• You embody the company's values: Move fast. Be data-driven. Take ownership. Build with intention. Compete to win.

Why You Should Join 📈

• Massive Budget + Freedom to Scale
• Manage multi-million-dollar monthly budgets with full autonomy to test, iterate, and scale—no layers of approval, just performance.
• Category-Defining Brand
• Company is building the future of clean energy and focus—this is a chance to lead growth for a brand defining an entirely new performance category.
• No Limits, Just Firepower
• Best-in-class tools, full dev support, a high-velocity creative engine, and an influencer/UGC machine built to scale.
• Built for Builders
• Shape growth systems, team structure, testing frameworks, and creative processes from the ground up.
• High-Performance Culture
• Join a team that plays to win—data-obsessed, resourceful, and relentlessly focused on results.
• Real Ownership
• Full responsibility for CAC:LTV, contribution margin, and customer acquisition—your wins directly move the business.
• Aligned Incentives
• Competitive base, equity, and performance-based bonuses tied directly to the metrics that matter.
• Immediate Impact
• Every test, every tweak, every dollar spent moves the needle—and you’ll see it in real time.
• Benefits and Perks
• Benefits include medical, dental, and vision coverage, HSA access, a 401(k), a Bathhouse membership for recovery and reset, and unlimited PTO