About The Opportunity:

Our client is a digital fitness and wellness platform featuring featuring various classes across exercise types (cardio, dance, yoga/pilates, etc.). They are looking for an Influencer Marketing Manager to join their team and help take them to the next level.

Influencer Strategy Development & Execution

● Develop and execute a scalable influencer marketing strategy aligned with brand values and goals, supporting both product launches and evergreen moments.

● Optimize strategy using data analysis and KPIs to measure campaign success.

● Strategize, oversee and help execute influencer and community events through year that align with the marketing calendar

● Lead and oversee Junior coordinator -- their work on ShopMy, gifting subscriptions, equipment, activewear and key moments throughout the year

Budget Management:

● Manage the influencer marketing budget to maximize ROI.

● Track budget allocations for partnerships and activations.

● Influencer and Ambassador Identification and Outreach

● Research and prospect influencers across social media platforms (Instagram, YouTube, TikTok, Substack, Newsletters, etc.).

● Build and manage relationships with both new and existing influencers.

● Grow and oversee the ambassador program, recruiting and monitoring performance.

Influencer Campaign Management and Reporting

● Once talent is identified, manage contract negotiation, the entire content creation process from briefing to content reviews/approvals, go-live, and reporting on partnership performance with pre-identified KPI’s.

● This involves ensuring that the content aligns with brand guidelines, meets quality standards, and is delivered within specified timelines to achieve campaign objectives effectively.

● Strategy and management of performance influencers, brand awareness influencers and affiliates

Cross-functional Collaboration:

● Work with social media, PR, product marketing, and creative teams for cohesive campaign execution.

● Stay updated on industry trends and competitor activities to refine strategies.

Additional Responsibilities

● Manage evergreen and campaign gifting initiatives.

● Collaborate on influencer retention tactics.

● Oversee influencer relationships and data within CRM platforms.

● Assist in creative research and project management for mailer development.

● Share key learnings with leadership.

● Attend events and support experiential projects as needed.

● Co-manage marketing interns.

What You’ll Bring:

● Bachelor’s degree in Marketing, Communications, or related field with 3-5 years of successful influencer marketing experience.

● Strong understanding of social media platforms, algorithms, and trends.

● Excellent communication, negotiation, and relationship-building skills.

● Creative thinker with innovative campaign ideas.

● Analytical skills to measure and report on performance.

● Ability to work independently and in a team in a fast-paced environment.