• Rylo is looking for a strategic and creative Social Media Lead to own our social media presence, grow and engage our community, and drive our influencer strategy.
• This role is ideal for someone who understands content, advocacy, and community-building, and can represent Rylo authentically across digital platforms and in-person events.
• On a day-to-day basis, you will:
• Own the strategy, execution, and performance of Rylo’s social media channels, including LinkedIn, X, Instagram, Meta, TikTok, and more.
• Plan and manage content calendars, creating platform-specific content that drives growth, engagement, brand awareness, and product adoption.
• Collaborate with creative and editorial teams to develop compelling content, campaigns, and brand storytelling.
• Monitor social trends, audience sentiment, and industry conversations to keep Rylo relevant and culturally attuned.
• Grow Rylo’s visibility through community-building, partnerships, advocacy initiatives, and influencer collaborations.
• Represent Rylo at industry events, conferences, panels, and networking opportunities.
• Analyze social and campaign performance, applying insights to improve content, engagement, and conversions.

Requirements:

• 5+ years of experience in social media, influencer marketing, community management, brand marketing, or advocacy.
• Proven track record of growing social media audiences, engagement, and brand awareness across multiple platforms (such as LinkedIn and X).
• Strong copywriting, storytelling, and content strategy skills.
• Experience building and engaging online communities and strategic partnerships.
• Passion for inclusivity, accessibility, and empowering underserved communities.
• Strong project management skills and the ability to manage multiple campaigns and stakeholders.
• Confident public speaker or on-camera presence (with or without interpretation).
• Familiarity with social media analytics and performance optimization.
• Experience with influencer partnerships, creator outreach, or influencer marketing is a plus.
• Video editing or visual storytelling experience is a bonus.
• Availability to work hours aligned with the Eastern Time Zone.
• Compensation:$120,000–$200,000 per year, depending on experience and qualifications.

• Nice to Have:Deep understanding of Deaf culture and communication access.
• Proficiency in ASL, or strong comfort working with ASL interpreters in Deaf-led spaces.
• Deep understanding of the accessibility landscape, including relay services (IP CTS, IP Relay) and assistive communication technologies.