Role: Demand Generation Lead / Marketing Manager

Location: Remote (Indiana or East Coast preferred)

Employment Type: Full-time

Reports to: VP of Sales & Founding Team

About Our Client

They are building the future of commerce with an Agentic Commerce Platform—AI agents that understand shopper intent and complete purchases through natural conversation. By merging chat, voice, and video into a dynamic storefront, we combine search, data, AI, and personalization into one seamless experience—driving higher conversions, measurable ROI, and scalable intelligence.

The Role

We’re seeking a hands-on Demand Gen & Brand Marketing Lead to build their brand, audience, and growth engine from scratch.

This is a high-impact, generalist role covering:

• Brand & social media strategy
• Content & storytelling
• Events & field marketing
• Outbound campaigns
• SEO & organic growth
• Marketing ops & analytics

You’ll own how they shows up in the market—defining our voice, positioning, and commercial growth.

Key Responsibilities

Brand & Content

• Build the brand across LinkedIn, X, Instagram, YouTube, and emerging channels
• Develop multi-channel content strategy (posts, articles, videos, newsletters, website copy)
• Create compelling content explaining AI, Agentic Commerce, and conversational shopping
• Establish tone of voice, visual identity, and content standards
• Track performance and optimize for engagement and conversions

Events & Field Marketing

• Plan and execute industry events
• Develop pre/post-event campaigns to maximize attendance and follow-up
• Represent at events, drive booth traffic, and capture qualified leads
• Measure event ROI (attendance, meetings booked, pipeline generated)

Outbound Demand Generation

• Build targeted outbound campaigns (Apollo, Clay, Outreach-style automation)
• Segment audiences by industry, company size, and buying signals
• Optimize sequences for response rates, meeting conversion, and pipeline contribution
• Collaborate with sales to align campaigns with revenue goals

SEO & Organic Growth

• Develop SEO and content strategy to attract high-value prospects
• Manage agencies/freelancers for content, design, and PR
• Optimize website for conversions and lead capture
• Track organic traffic, rankings, and inbound leads

Qualifications

Required:

• 3–5 years in demand gen, brand marketing, or growth marketing (B2B SaaS/AI preferred)
• Strong writing, storytelling, and content creation skills
• Experience with social media, SEO, and marketing automation (Apollo/Clay/Outreach)
• Hands-on event execution and outbound campaign management
• Analytical mindset with experience tracking KPIs and revenue impact

Preferred:

• AI/e-commerce/retail tech experience
• Salesforce/HubSpot familiarity
• Experience working with founders/executive teams
• Indiana-based