Location: Greater London Area, UK (Remote)

Sector: Enterprise SaaS / MarTech / Digital Experience

Compensation: c. £120k base + commission

About the Client

Our client is a leading European AI-driven experimentation and personalization platform, empowering major brands to create better products and deliver exceptional digital experiences. With a global customer base of over 700 enterprise organizations and offices across Europe and North America, the company is experiencing rapid growth — both in revenue and customer acquisition.

The platform unifies Web Experimentation, Feature Experimentation, and AI-Powered Personalization into a single solution, helping enterprise customers accelerate digital performance, optimize customer journeys, and personalize in real time.

Their clients span industries such as Retail & E-commerce, Travel & Hospitality, Financial Services, Media & Entertainment, and Healthcare. The company is well-established, profitable, and continuing its international expansion.

Role Overview

We are seeking an experienced and highly motivated UK Sales Director to spearhead new business growth across the United Kingdom. This strategic role reports directly to the CEO and will be pivotal in building up the company’s footprint within the UK enterprise market.

You will be responsible for generating approximately £1.7M ARR annually, driving enterprise SaaS sales cycles, and building trusted relationships with C-suite stakeholders across key sectors.

This is a hunter role — ideal for a results-oriented sales leader with deep experience in selling high-value SaaS solutions to enterprise clients in the digital, retail, and ecommerce space.

Key Responsibilities

Revenue Generation & Sales Execution

• Achieve £1.7M ARR quota through the acquisition of new Enterprise and mid-market customers in UK.
• Manage complex sales cycles (3–12 months) with deal sizes ranging from £25K–£200K+ ARR.
• Build and maintain a qualified pipeline with 3–4x coverage to exceed quota.
• Lead the full sales process: prospecting, discovery, solution presentation, negotiation, and close.
• Engage multiple stakeholders across C-suite, IT, marketing, product, and procurement.

Strategic Market Development

• Drive UK market expansion in competition with leading experimentation and personalization vendors.
• Identify and prioritize strategic accounts in retail, ecommerce, travel, and financial services.
• Represent the business at industry events, conferences, and networking opportunities.

Partnership & Channel Development

• Establish and grow relationships with digital agencies, CRO consultancies, and implementation partners.
• Drive co-selling and referral initiatives through the partner ecosystem.
• Collaborate with marketing on events, sponsorships, and targeted demand generation.

Sales Methodology & Process Excellence

• Apply structured sales methodologies (MEDDPICC, SPIN, Solution Selling).
• Conduct in-depth discovery, demos, proof of concepts, and ROI-driven business cases.
• Lead RFP responses and competitive evaluations.
• Maintain accurate forecasting and CRM hygiene.
• Collaborate cross-functionally with product, engineering, and success teams to ensure customer success.

Requirements

• 10+ years’ Enterprise B2B SaaS sales experience.
• Consistent track record of exceeding quotas in hunter roles.
• Proven success selling SaaS platforms in experimentation, personalization, analytics, or digital optimization.
• Strong domain expertise across Retail, E-commerce, Travel, or Consumer Brands.
• Experience closing £25K–£200K+ ARR deals with complex buying committees.
• Established UK network within enterprise retail and ecommerce markets.
• Comfortable engaging at CMO, CDO, CTO, VP Digital, and VP Ecommerce levels.
• Familiarity with MEDDPICC, SPIN, or similar methodologies.

Desirable

• Experience in high-growth SaaS scale-ups or successful exits (acquisition/IPO).
• Strong partnership-building background.
• Entrepreneurial mindset or start-up experience.
• Technical understanding of web technologies, SaaS architecture, and digital marketing tools.
• Consistent Presidents Club or top-performer recognition.

Key Competencies

• Sales Excellence: Consultative approach, exceptional negotiation and closing skills.
• Relationship Building: Trusted advisor to C-suite stakeholders; strong industry network.
• Strategic Execution: Skilled in market development, forecasting, and pipeline management.
• Personal Drive: Hunter mentality, self-starter, commercially savvy, and results-focused.
• Communication: Outstanding presentation and storytelling ability.



Resources & Support

• Dedicated presales and solution engineering support.
• Marketing & events budget for sponsorships and client engagement.
• Best-in-class sales tech stack and enablement tools.
• Travel and entertainment allowance for business development activities.