Chief Executive Officer (CEO) – Consumer Health, Beauty & Wellness Products

Location: Eatontown, New Jersey

Job Type: Full-Time | Travel: Up to 10%

Industry: Consumer Packaged Goods (CPG) | eCommerce | Health & Wellness | Beauty | Nutrition

About the Opportunity

A fast-growing, privately held consumer lifestyle brand with $44M+ in annual revenue is seeking a dynamic, visionary Chief Executive Officer (CEO) to lead the next phase of expansion across its multi-product portfolio. With offerings spanning health & wellness, skincare, beauty, and nutrition, this omnichannel brand is positioned for continued innovation and scale across both direct-to-consumer (DTC) and wholesale distribution markets.

The ideal candidate will bring proven executive leadership experience in a consumer products company—preferably with expertise in at least one of the following verticals: health & wellness, skincare, beauty, or nutrition. This role is ideal for an entrepreneurial leader who thrives on strategy, execution, team development, and creating scalable growth systems.

Key Responsibilities

Strategic Leadership & Business Innovation

• Develop and execute long-term strategic plans aligned with revenue goals, customer insights, and evolving market trends.
• Lead business transformation and brand evolution across a growing portfolio of wellness-oriented consumer products.
• Drive expansion into new product categories and channels, ensuring alignment under a unified corporate brand vision.
• Balance entrepreneurial thinking with structured execution—owning both the big picture and the operational detail.

Sales Growth & Omnichannel Expansion

• Oversee revenue growth across eCommerce (DTC), wholesale distribution, and B2B partnerships.
• Create and lead high-impact sales strategies for customer acquisition, retention, and channel optimization.
• Build and maintain strong partnerships with national retailers, key accounts, distributors, and industry stakeholders.
• Collaborate with marketing, product, and sales teams to align go-to-market strategies for new launches.

Operational Excellence & Cross-Functional Leadership

• Lead all operational functions: product development, marketing, fulfillment, supply chain, finance, HR, and customer service.
• Optimize business systems and team structure to support scale, speed, and service excellence.
• Drive data-informed decisions, track KPIs, and manage company-wide budgets and financial targets.
• Balance daily operational needs with longer-term strategic growth initiatives.

People Leadership, Coaching & Culture

• Inspire and develop a high-performing leadership team through coaching, mentorship, and formal development programs.
• Champion a family-oriented, collaborative culture that supports accountability, creativity, and inclusion.
• Lead with approachability and clarity—providing constructive feedback and employee engagement strategies that support retention and growth.
• Promote a workplace culture of continuous learning, ownership, and aligned success.

Industry Presence & Brand Advocacy

• Represent the brand at trade shows, industry events, expos, and key partner meetings.
• Lead the company’s external visibility strategy to build brand equity, media relationships, and investor confidence (if applicable).
• Use insights from the marketplace to guide innovation, product positioning, and competitive differentiation.

Technology & Business Systems

• Oversee the adoption and usage of enterprise technology platforms to drive operational effectiveness.
• Must have hands-on experience with NetSuite (ERP) or similar platforms for managing financials, supply chain, and inventory.
• Familiarity with modern HRIS systems and workforce management tools is strongly preferred.
• Leverage analytics, eCommerce platforms, CRM, and marketing automation tools to guide business decisions and growth strategies.

Preferred Qualifications

• 10+ years of executive leadership experience (CEO, COO, GM) in a consumer products company.
• Direct experience in at least one of the following industries is preferred: health & wellness, skincare, beauty, or nutrition.
• Proven success in scaling multi-product, omnichannel brands via eCommerce and wholesale distribution.
• Demonstrated expertise in P&L management, organizational design, and team leadership.
• Strong background in product innovation, customer experience, and sales strategy.
• Track record of coaching high-potential talent, leading cross-functional teams, and building a performance-driven culture.
• Bachelor’s degree required; MBA or advanced business education preferred.

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Why You Should Apply

This is a rare opportunity to lead a mission-driven consumer brand that’s redefining wellness across multiple verticals. If you are a visionary leader who can balance strategy with structure, scale with soul, and people with performance—this is your next chapter.

Apply now and take the lead on something truly transformational.