VP of Operations - Health, Beauty & Wellness

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Eatontown, NJ

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VP of Operations – Consumer Health, Beauty & Wellness Products

Location: Eatontown, New Jersey

Job Type: Full-Time | Travel: Up to 10%

Industry: Consumer Packaged Goods (CPG) | eCommerce | Health & Wellness | Beauty | Nutrition

About the Opportunity

A fast-growing, privately held consumer lifestyle brand with $44M+ in annual revenue is seeking a dynamic operations professional to lead the next phase of expansion across its multi-product portfolio. With offerings spanning health & wellness, skincare, beauty, and nutrition, this omnichannel brand is positioned for continued innovation and scale across both direct-to-consumer (DTC) and wholesale distribution markets.

The ideal candidate will bring proven executive leadership experience in a consumer products company, preferably with expertise in at least one of the following verticals: health & wellness, skincare, beauty, or nutrition. This role is ideal for an entrepreneurial leader who thrives on strategy, execution, team development, and creating scalable growth systems.

Key Responsibilities

Strategic Leadership & Business Innovation

Develop and execute long-term strategic plans aligned with revenue goals, customer insights, and evolving market trends.
Lead business transformation and brand evolution across a growing portfolio of wellness-oriented consumer products.
Drive expansion into new product categories and channels, ensuring alignment under a unified corporate brand vision.
Balance entrepreneurial thinking with structured execution—owning both the big picture and the operational detail.

Sales Growth & Omnichannel Expansion

Oversee revenue growth across eCommerce (DTC), wholesale distribution, and B2B partnerships.
Create and lead high-impact sales strategies for customer acquisition, retention, and channel optimization.
Build and maintain strong partnerships with national retailers, key accounts, distributors, and industry stakeholders.
Collaborate with marketing, product, and sales teams to align go-to-market strategies for new launches.

Operational Excellence & Cross-Functional Leadership

Lead all operational functions: product development, marketing, fulfillment, supply chain, finance, HR, and customer service.
Optimize business systems and team structure to support scale, speed, and service excellence.
Drive data-informed decisions, track KPIs, and manage company-wide budgets and financial targets.
Balance daily operational needs with longer-term strategic growth initiatives.

People Leadership, Coaching & Culture

Inspire and develop a high-performing leadership team through coaching, mentorship, and formal development programs.
Champion a family-oriented, collaborative culture that supports accountability, creativity, and inclusion.
Lead with approachability and clarity, providing constructive feedback and employee engagement strategies that support retention and growth.
Promote a workplace culture of continuous learning, ownership, and aligned success.

Industry Presence & Brand Advocacy

Represent the brand at trade shows, industry events, expos, and key partner meetings.
Lead the company’s external visibility strategy to build brand equity, media relationships, and investor confidence (if applicable).
Use insights from the marketplace to guide innovation, product positioning, and competitive differentiation.

Technology & Business Systems

Oversee the adoption and usage of enterprise technology platforms to drive operational effectiveness.
Must have hands-on experience with NetSuite (ERP) or similar platforms for managing financials, supply chain, and inventory.
Familiarity with modern HRIS systems and workforce management tools is strongly preferred.
Leverage analytics, eCommerce platforms, CRM, and marketing automation tools to guide business decisions and growth strategies.

Preferred Qualifications

10+ years of leadership experience in a consumer products company.
Direct experience in at least one of the following industries is preferred: health & wellness, skincare, beauty, or nutrition.
Proven success in scaling multi-product, omnichannel brands via eCommerce and wholesale distribution.
Demonstrated expertise in P&L management, organizational design, and team leadership.
Strong background in product innovation, customer experience, and sales strategy.
Track record of coaching high-potential talent, leading cross-functional teams, and building a performance-driven culture.
Bachelor’s degree required; MBA or advanced business education preferred.

Keywords:

Why You Should Apply

This is a rare opportunity to lead a mission-driven consumer brand that’s redefining wellness across multiple verticals. If you are a visionary leader who can balance strategy with structure, scale with soul, and people with performance, this is your next chapter.

Apply now and take the lead on something truly transformational.

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