Role: Growth Marketing Manager

Location: Hybrid office environment in Santa Monica

About our client:

Our client is a leading Gen Z career platform democratizing access to professional experience for the next generation. Backed by top venture capital investors, they’ve built a tech-enabled marketplace connecting over 100,000 students with paid opportunities at hundreds of well-known brands. Their mission is rooted in access; 90% of college students graduate without professional experience, and they are solving this through flexible opportunities that provide both income and career-building skills while helping brands authentically engage Gen Z talent.

Position Overview:

They are seeking a Growth Marketing Manager to drive scalable acquisition and retention across both sides of their marketplace – student users and brand partners. This person will own full-funnel campaign execution spanning paid media, organic channels, and AI-powered growth tactics while optimizing for sustainable unit economics.

This is a hands-on role for someone who thrives at the intersection of data-driven optimization and creative experimentation. The Growth Marketing Manager will work directly with leadership on growth strategy while personally executing campaigns across multiple channels and emerging AI-driven acquisition methods.

Key Responsibilities:

• Paid Media & Channel Optimization
• Own execution and optimization of paid campaigns across LinkedIn, Google Search/YouTube, Meta (Instagram), TikTok, and retargeting
• Rapidly test new creative, audiences, and placements to improve conversion efficiency
• Manage budget allocation across channels while maintaining target ROAS and LTV:CAC ratios
• Scale winning campaigns and pause underperforming initiatives with data-driven decisions
• AI-Driven Growth Innovation
• Leverage AI tools for campaign ideation, creative production, copywriting, targeting experiments, and automated reporting
• Experiment with AI as an acquisition channel through answer engine optimization (AEO) and conversational marketing
• Use predictive analytics and machine learning for audience segmentation and forecasting
• Stay ahead of AI marketing trends and implement tools before mainstream adoption
• Full-Funnel Campaign Execution
• Design and execute campaigns that move both students and brands from awareness through conversion and retention
• Collaborate with sales team to align B2B campaigns with pipeline goals and revenue targets
• Build and optimize student acquisition programs including referrals and ambassador initiatives
• Create and iterate nurture sequences to improve lead quality and reduce time-to-conversion
• Organic Growth & Experimentation
• Explore unconventional growth tactics across SEO/AEO, social media, partnerships, and product-led growth
• Test organic content strategies that drive authentic engagement without paid investment
• Identify and activate viral growth loops to reduce dependency on paid acquisition
• Partner with product team to implement growth mechanisms and optimize conversion flows
• Performance Analytics & Optimization
• Track and analyze key growth metrics: CAC, CPL, conversion rates, retention, and channel ROI
• Build dashboards and reporting systems for real-time insights
• Run systematic A/B tests across creative, landing pages, and messaging frameworks
• Develop cohort analyses and predictive models to forecast growth opportunities

Qualifications:

• Experience Requirements
• 3–5 years in growth, demand generation, or performance marketing with proven track record of scaling user acquisition
• Hands-on paid media expertise across LinkedIn, Google Ads, and Meta platforms with measurable ROI improvement
• B2B marketing experience essential for brand partner acquisition
• Consumer tech or marketplace background preferred
• Technical Competencies
• AI Sophistication: Proficiency with tools such as ChatGPT, Midjourney, and marketing automation AI
• Analytics Mastery: Experience with Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, HubSpot, and dashboards
• Full-Funnel Thinking: Understanding of awareness, conversion, and retention marketing across multiple touchpoints
• Experimentation Framework: Systematic approach to A/B testing and iterative optimization
• Strategic & Cultural Fit
• Data-Driven Creativity: Combines analytical optimization with creative experimentation
• Startup Execution Mindset: Thrives in fast-paced, resource-constrained environments
• Cross-Functional Collaboration: Aligns effectively with product, sales, and creative teams
• Gen Z Market Understanding: Passion for the future of work and authentic brand-Gen Z engagement

What they offer:

• Base salary: $100,000–$130,000
• Performance-based incentive structure
• Meaningful equity in a high-growth startup
• Health, dental, and vision insurance with comprehensive benefits
• Professional development budget for conferences, courses, and AI tools
• Hybrid flexibility with relocation support considered
• AI tool access with budget for cutting-edge platforms