Position: Director of Brand Content

Location: Remote

Our client started their company because too many people run on habits that run them into the ground. (Coffee, they’re looking at you). Nothing matters more than what people put in their bodies. It shapes how they think, feel, and show up, every day. But they are not here just to point fingers. They are here to offer more.

Coffee is a ritual that could never be replaced. So they didn’t replace it, they remastered it: Same notes. Bigger orchestra. More harmony. They kept what they loved: the taste, the warmth, the lift. Then they added more.

And now? No crash. No jitters. No angry gut. Just the energy and focus that coffee promised, plus a bunch more benefits. Their product is coffee that does more, so you can too. Whether you’re going hard or just getting by, they make sure every sip counts.

They are building a new kind of content engine. One that reflects the soul of their brand and the daily lives of the people they serve. That’s where you come in.

Position Overview:

Our client is hiring a Director of Content to lead the development and execution of their content strategy across YouTube, social, paid media, email, website, and beyond. This role is both strategic and hands-on. The Director of Content will be responsible for building a best-in-class content studio from the ground up—managing a team of creators, editors, and strategists to turn ideas into high-performing assets that drive brand love and business results.

You live and breathe content. You know YouTube like the back of your hand. You can talk algorithms, thumbnails, retention curves, and editing rhythms in your sleep. But you also get the bigger picture—how content works across the full funnel, and how it can deepen emotional connection to a brand.

Key Responsibilities:

• Content Leadership
• Own the holistic content strategy across all brand channels (YouTube, Instagram, TikTok, Meta Ads, Website, Email, Retail Screens, CTV, and more)
• Architect a world-class content studio—processes, pipelines, playbooks, and team structure
• Develop and evolve their content calendar in collaboration with Brand, Growth, and Product team
• YouTube Expertise
• Lead and grow their YouTube presence with original episodic content, brand storytelling, creator collaborations, and SEO-optimized strategy
• Oversee scripting, shooting, editing, publishing, and performance analysis of all YouTube content
• Build systems for ideation and testing that optimize for watch time, engagement, and subscriber growth
• Team & Production Oversight
• Hire and manage in-house creators, editors, and freelancers; oversee all stages of content production from concept through delivery
• Develop scalable creative systems that allow them to produce content quickly without sacrificing quality
• Collaborate with Growth and Paid Media teams to adapt organic content into high-performing paid assets
• Performance & Optimization
• Define KPIs across organic and paid content; report on performance with insights and creative recommendations
• Maintain a test-and-learn culture, with a focus on storytelling, retention, and audience value
• Leverage trends, audience feedback, and platform changes to evolve their content roadmap

Qualifications:

• 5–10+ years of content strategy and production experience—ideally in a DTC or high-growth consumer brand
• Deep YouTube knowledge—algorithms, formats, retention tactics, community building, and monetization
• Obsessed with creative execution and building systems that scale
• Managed multi-disciplinary creative teams and content production workflows (in-house and freelance)
• Ability to translate brand positioning and strategy into assets that drive performance and loyalty
• Clear communicator, creative thinker, and low-ego collaborator
• An eye for talent and a finger on the pulse of creators, trends, and culture
• Bonus Points
• Background in journalism, video production, or performance marketing
• Experience working with a fast-growing YouTube channel or a fast-growing content-first brand
• Experience working in CPG or wellness
• Familiarity with paid content strategy and creative testing
• Built a content studio or video-first brand from the ground up

What they offer:

• Competitive salary + performance-based bonus
• Equity opportunities
• Health, dental, and vision benefits
• Unlimited PTO
• Remote flexibility
• Access to premium functional beverage products