Role: Brand Marketing Manager

Location: Hybrid office environment in Santa Monica

About our client:

Our client is a technology-driven marketplace platform that connects businesses with emerging talent and gig workers. They focus on creating efficient pathways for companies to access flexible support while providing opportunities for individuals to gain experience and grow their careers. Leveraging data-driven search, matching, and recommendation systems, their platform is designed to deliver reliable connections that drive outcomes for both sides of the marketplace.

Position Overview:

They are seeking a Brand Marketing Manager to own their brand voice and drive authentic engagement across a dual-audience ecosystem. This person will craft campaigns that resonate with Gen Z students while building credibility with enterprise brand partners – balancing cultural fluency with business sophistication.

This is a hands-on role for someone who lives at the intersection of Gen Z culture and brand strategy. The Brand Marketing Manager will execute full-cycle campaigns from concept to measurement, manage creator partnerships, and ensure their brand shows up authentically across every touchpoint.

Key Responsibilities:

• Brand Strategy & Creative Execution
• Define and evolve the brand voice across Gen Z (student) and B2B (brand partner) audiences
• Lead integrated marketing campaigns spanning social, influencer, experiential, and PR initiatives
• Create dual-audience content strategies that drive student acquisition and brand partner engagement
• Develop thought leadership positioning the company as the category leader in Gen Z career platforms
• Social Media Leadership
• Own strategy and execution across TikTok, Instagram, YouTube Shorts (Gen Z focus) and LinkedIn (B2B focus)
• Partner with social media manager to create engaging content while maintaining hands-on execution capability
• Experiment with emerging platforms and formats before they hit mainstream adoption
• Monitor performance metrics and iterate based on data-driven insights
• Influencer & Creator Programs
• Build and scale influencer marketing programs from sourcing through ROI measurement
• Manage creator relationships and partnerships that authentically represent the mission
• Develop repeatable processes for creator discovery, outreach, contract negotiation, and performance tracking
• Create case studies and success stories that showcase program effectiveness to internal stakeholders
• Campaign Management & Optimization
• Execute cross-channel campaigns with clear attribution and measurement frameworks
• Coordinate experiential activations and events that drive community engagement
• Monitor brand health metrics and sentiment across target audiences
• Collaborate with product and sales teams to ensure brand consistency across all customer touchpoints

Qualifications:

• Experience Requirements
• 4–6 years in brand/content marketing with heavy social media focus, preferably in consumer tech or marketplace environments
• Proven influencer program expertise with end-to-end management experience and measurable ROI outcomes
• Startup experience preferred – ability to execute without large support teams while maintaining strategic thinking
• Gen Z marketing experience with authentic understanding of digital-native culture and values
• Technical Competencies
• Social Media Mastery: 3+ years hands-on experience with TikTok, Instagram Reels, YouTube Shorts with proven viral content creation
• Design Sensibility: Proficiency in Figma, Canva for campaign asset creation (design skills helpful but not required)
• Analytics & Measurement: Experience with campaign performance tracking, ROI analysis, and brand health monitoring
• Video Creation Basics: TikTok, CapCut familiarity for content collaboration and quality control
• Cultural & Strategic Fit
• Gen Z Cultural Fluency: Native understanding of Gen Z digital culture, slang, trends, and authentic engagement patterns
• Brand-Business Balance: Ability to create content that feels culturally authentic while maintaining professional credibility with enterprise clients
• Execution Mindset: Comfortable personally implementing campaigns rather than delegating to large teams
• Data-Informed Creativity: Strong analytical thinking balanced with creative execution capability

What they offer:

• Base salary: $100,000–$130,000
• Performance-based incentive structure
• Meaningful equity in a high-growth startup
• Health, dental, and vision insurance
• Unlimited PTO and flexible work arrangements
• Professional development opportunities and conference attendance
• Relocation support for outstanding candidates willing to move to Los Angeles