Role: Integrated Marketing Manager

Location: Hybrid office environment in Santa Monica

About our client:

Our client is a technology-driven marketplace platform that connects businesses with emerging talent and gig workers. They focus on creating efficient pathways for companies to access flexible support while providing opportunities for individuals to gain experience and grow their careers. Leveraging data-driven search, matching, and recommendation systems, their platform is designed to deliver reliable connections that drive outcomes for both sides of the marketplace.

Position Overview:

They are seeking an Integrated Marketing Manager to lead cross-channel brand marketing campaigns that authentically connect with Gen Z talent and enterprise clients. This is one of the company’s most urgent and high-impact hires — you’ll be the campaign orchestrator and brand consistency architect, responsible for building momentum in a hyper-competitive attention economy where authenticity matters.

You’ll own end-to-end campaign development across social, digital, experiential, and partnership channels, ensuring the company’s voice is culturally relevant and strategically aligned with business objectives. This role requires both strategic sophistication and hands-on execution, blending creative fluency with data-driven decision-making.

Key Responsibilities:

• Design and execute integrated, multi-channel marketing campaigns across paid, owned, earned, and shared platforms.
• Develop unified brand narratives that resonate with Gen Z audiences and enterprise partners.
• Lead campaign calendars tied to product launches, seasonal activations, and brand partnerships.
• Translate cultural insights and platform trends (e.g., TikTok, Instagram) into authentic brand storytelling.
• Partner cross-functionally with brand, content, product, performance, and creative teams to ensure consistent messaging.
• Manage agencies and vendors to extend campaign reach and impact.
• Monitor campaign performance, engagement, and ROI; refine strategies based on data and feedback.
• Ensure campaigns reinforce the company’s mission of democratizing professional experience for Gen Z.

Qualifications:

• Must-Have:
• 6–8 years of marketing experience, including 2+ years in integrated brand/campaign roles.
• Proven success leading 360° campaigns across social, digital, experiential, and partnership channels.
• Background in consumer brand marketing (consumer tech, CPG, or marketplace strongly preferred).
• Deep understanding of Gen Z audiences, cultural patterns, and social media platform dynamics.
• Strong project management skills with ability to execute in fast-paced, early-stage environments.
• Excellent storytelling and communication skills with a balance of creativity and analytical rigor.
• Nice-to-Have:
• Marketplace or two-sided platform marketing experience.
• Experience managing influencer activations and community-driven campaigns.
• Prior startup or Series A/B company experience.
• Based in Los Angeles area and open to hybrid in-office work.

What they offer:

• Competitive annual base compensation
• Equity option award compensation
• Health, dental, and vision insurance
• 401(k) plan
• Unlimited PTO
• Laptop and WFH setup reimbursement
• Hybrid office environment in Santa Monica