Role: Head of Growth Marketing
Location: Brooklyn, NYC (On-Site, 5 Days/Week)
Salary: $150K–$200K + Performance Bonus + Equity
Our client is a high-growth, AI-enabled consumer technology company building automated products that help everyday consumers access financial outcomes they are already entitled to. Through proprietary technology, deep integrations, and performance-driven distribution, they operate in a massive, under-claimed consumer market with strong structural tailwinds.
Backed by top-tier investors and supported by an AI-native product and growth platform, they move with exceptional speed—scaling consumer applications from zero to meaningful revenue in months and spinning out winning products as independent, well-capitalized entities.
Position Overview:
The Head of Growth Marketing will be the first dedicated marketing hire and will own the growth engine for a breakout consumer app already demonstrating significant traction.
Reporting directly to the CEO, you will take full ownership of customer acquisition across paid, organic, referral, and emerging channels. This is a hands-on, player-coach role for a growth operator who wants to personally run campaigns while building the systems that make growth scalable, repeatable, and capital-efficient.
Key Responsibilities:
- Own Customer Acquisition End-to-End
- Set targets across CAC, payback, LTV/CAC, retention, and growth. Deploy capital, make tradeoffs, and hit the numbers.
- Scale Paid Acquisition (Hands-On)
- Personally run and optimize Meta, TikTok, Google, and Apple Search Ads
- Own creative testing, bidding, audience strategy, and attribution
- Scale spend aggressively while maintaining strong unit economics
- Build the Creative Engine
- Work directly with UGC creators, designers, editors, and copywriters
- Ship and test new creative continuously
- Identify winning patterns and systematize them
- Improve Funnel Conversion
- Partner with Product to improve onboarding, activation, and retention
- Optimize free-to-paid conversion and early lifecycle performance
- Own the funnel from first impression through long-term value
- Build Growth Analytics
- Define the dashboards used by leadership
- Run cohort analysis, channel performance, and payback modeling
- Use data—not intuition—to guide scaling decisions
- Develop Organic and Viral Growth
- Systematize referral and word-of-mouth loops
- Build scalable organic and creator-driven distribution
- Reduce blended CAC over time through compounding channels
Qualifications:
This is a role for a deeply hands-on consumer growth operator.
✅ You likely fit if you:
- Have scaled consumer products from ~$10M to $100M+
- Have personally run paid acquisition campaigns (not just managed agencies)
- Understand unit economics, payback, and capital efficiency
- Thrive in fast-moving, ambiguous environments
- Enjoy building systems while staying close to execution
- Have experience scaling spend from ~$100K/month to $1M+ profitably
❌ This role is not for you if:
- You prefer managing large teams over doing the work
- You want remote flexibility or a low-velocity environment
- You come primarily from B2B SaaS
- You haven’t been hands-on in paid growth in recent years
- You need highly defined swim lanes and predictability
What they offer:
- Competitive salary: $150K–$200K + performance bonus
- Meaningful equity in the operating company
- Full health, dental, and vision coverage
- All meals covered daily + stocked office
- $2K monthly stipend for wellness, commuting, or fitness
- 4 weeks paid vacation
- High ownership with direct access to the CEO
- Opportunity to shape the growth function from day one
Interested?
If you’re reading this thinking “this is exactly me”, please DM me on LinkedIn!🔗