Position: Director of Organic Strategy

Location: Austin, TX (preferred) — Remote considered for exceptional candidates

Salary: $200K–$215K base salary + $160K equity over 4 years

Our client started their company because too many people run on habits that run them into the ground. (Coffee, they’re looking at you). Nothing matters more than what people put in their bodies. It shapes how they think, feel, and show up, every day. But they are not here just to point fingers. They are here to offer more.

Coffee is a ritual that could never be replaced. So they didn’t replace it, they remastered it: Same notes. Bigger orchestra. More harmony. They kept what they loved: the taste, the warmth, the lift. Then they added more.

And now? No crash. No jitters. No angry gut. Just the energy and focus that coffee promised, plus a bunch more benefits. Their product is coffee that does more, so you can too. Whether you’re going hard or just getting by, they make sure every sip counts.

With over $180M in annual revenue and 300K+ social followers, they’re scaling profitably in the functional beverage space and are known for their strong community and content-driven growth.

Position Overview:

The Director of Organic Strategy will be the first strategic content leader, responsible for building and leading a high-performing organic content operation from the ground up. This role combines hands-on content creation with team leadership, shaping the brand’s creative DNA across Instagram and TikTok.

The ideal candidate is a former content creator turned leader — someone fluent in platform dynamics who can produce scroll-stopping short-form content while managing a small creative team and external collaborators.

Key Responsibilities:

• Build and execute a full-stack organic content strategy across social platforms
• Create, produce, and publish high-impact short-form content (Instagram/TikTok)
• Develop storytelling frameworks, brand tone, and visual identity for digital channels
• Hire, mentor, and manage a growing content team
• Collaborate cross-functionally to align content with brand and growth goals
• Use performance data to refine creative strategy and identify viral patterns

Qualifications:

• 3–5 years of experience as a content creator or creative strategist with measurable growth outcomes
• Deep understanding of Instagram and TikTok algorithms and audience behavior
• Proven experience leading or managing small creative teams
• Strong storytelling ability and familiarity with editing/design tools
• Entrepreneurial mindset; thrives in fast-paced, high-autonomy environments
• Genuine interest in wellness, biohacking, and functional nutrition

What they offer:

• $200K–$215K base salary
• $160K equity over 4 years
• Comprehensive health, dental, and vision benefits
• $500 monthly wellness credits and home studio support
• Significant creative autonomy with opportunity to build and lead a team
• Mission-driven work in the rapidly growing functional beverage space