Role: VP Consumer Growth

Location: Remote

Salary: $200k - $400k

Their overarching mission is to accelerate the mass-market global adoption of consumer biotech products so every human can live at least 100 healthy years.

Their immediate focus is excess bodyweight. They are accelerating the global take-up of GLP-1 medications by increasing accessibility to help address obesity worldwide.

To do that, they’re building an AI-powered clinical operating system. This platform makes it effortless for consumer brands to offer direct-to-patient healthcare globally. They work with external brand partners, as well as using this infrastructure to scale their own internal consumer healthcare brands.

Since launching their first consumer brand in the US in June 2021, the brand positioned itself as no-nonsense weight loss for busy men. Today, they operate multiple brands across the US & UK — with flagship brands in both markets.

Their infrastructure will have served 100 million patients worldwide by 2035. They’ll then use that direct-to-patient infrastructure to serve next-generation biotech products at scale to increase the proportion of humans living at least 100 healthy years.

In doing so, they aim to become one of the world’s most valuable healthcare companies.

They’ve grown >1000x since Aug 2021, >200x since Aug 2022, >40x since Aug 2023. They’re serving >40k customers with high NPS. They’re >$50M/yr revenue and have been cashflow positive for >24 months.

Position Overview:

They’re building a world-class team.

As VP Consumer Growth, your fundamental role is to build a profitable growth machine for their consumer brands. They expect ~10x growth in 2026.

You’ll lead a team rapidly scaling a robust, low-CAC growth engine that adapts to market changes. Their growth strategy must remain at the frontier of the rapidly changing global consumer obesity market, and they need an A* team to execute. You’ll lead them to 1M customers and beyond.

If you nail the role, you’ll be the top candidate for CMO of their consumer brands.

This is a full-time, fully remote role. You’ll work mostly async in the timezone of your choice — as long as you’re around until midday Pacific Time every weekday. You’ll have flexibility in your calendar for kids if you have them — many of their team members are parents.

This is a very senior role. You’ll report directly to the CEO. The CEO is intense, so you’ll need to be intense too. You’ll work long days and regularly work weekends.

You’ll work most closely with the CEO, their Head of Paid Media, who has built their growth machine since 2021, and the rest of the Growth team. You’ll lead everything in Growth, with the entire existing Growth team reporting to you.

Key Responsibilities:

Overall: Lead an A* team rapidly scaling a robust, low-CAC growth engine that adapts to market changes so they can profitably acquire 1 million customers by 2027.

• Strategy: Their growth strategy must remain at the frontier of the rapidly changing consumer obesity market.
• Analytics: Tooling is changing rapidly & their numbers drive decision-making. You’ll own the stack decision and guide implementation.
• Brand: You’ll own their brand strategy, brand identity, and creative direction.
• Ads + CRO + Creative: You’ll lead Ads, CRO, and in-house Creative teams to produce bold, high-converting work.
• Affiliates: Once funnels work, you’ll scale them through affiliate CPA models.
• Lifecycle: You’ll lead lifecycle marketing via personalized journeys using email, SMS, WhatsApp, voice — powered by AI.
• Advocacy: You’ll turn happy customers into advocates through reviews, UGC, and referrals.
• SEO/GEO: You’ll rapidly scale AI-powered SEO and GEO initiatives.
• Unhinged Social: You’ll lead social strategy that captures cultural moments and drives outsized impact.

KPIs

• Monthly Active Patients/Subscribers
• End of November 2025 = ~35k
• Target for end of 26Q4 = ~350k (~10x/yr)
• Annual Global Revenue
• End of November 2025 = ~$75M
• Target for end of 26Q4 = ~$750M (~10x/yr)

Qualifications:

• Need to have:
• Experience: 5+ years leading growth at a high-growth D2C company, scaling past $100M/yr.
• Performance: Deep understanding of the 2025 paid media landscape.
• Analytics: Obsessive focus on metrics, experimentation, and attribution.
• Brand: Strong positioning instincts and creative leadership.
• Trenches: Willingness to get hands-on when needed.
• Strategy: Ability to balance execution with big-picture decision-making.
• Hiring: Commitment to building only A-players.
• Excellence: High ownership, speed, and operational rigor.
• Nice to have
• Agentic: Founder-like ownership mentality.
• Systems: Strong systems thinking.
• Figure it out: Resourceful, adaptable, and self-directed.

Their cultural standards

They aim to make this your life’s work. These are the standards they hold themselves and their team to:

1. Belief in the mission
2. Unwavering integrity
3. Only the paranoid survive
4. If they’re average they fail
5. Commitment to candor
6. A maniacal sense of urgency
7. Enduring frugality
8. Bulldozing barriers
9. Keep your head down
10. The power of focus

What They Offer:

• Compensation & Benefits
• You get paid above-market salary and early-stage equity.
• Compensation: $200k-$400k/yr + 0.2%- 1.0%
• Benefits
• Healthcare: comprehensive medical insurance (if appropriate)
• Remote: fully distributed team
• Personal development: books, courses, coaching
• Personal wellness: gym and health apps
• GLP-1s: free membership with a clinic offering GLP-1s
• Health coaching: free biweekly sessions
• Work coaching: free biweekly sessions
• Equipment: MacBook & WFH equipment
• What are they missing? They're still early so you get to shape their culture.