Media Buyer – Emergency Services 

Company: Proof Response Group 

Type: Full-Time 

Location: Remote 

Why This Role Exists 

Most media buyer roles are about managing platforms. 

This one is about operating inside a real, multi-city emergency-response business where decisions affect customers in distress, vendors in the field, and real revenue on the line. 

We do not optimize for clicks. 

We optimize for calls that turn into paid work. 

That difference matters here. 

The Role 

We are hiring a Media Buyer to scale high-intent emergency demand and continuously launch new service verticals across home and business services. 

From Day 1, you are expected to: 

• scale existing emergency campaigns 
• launch new verticals as demand emerges 
• protect lead quality while increasing volume 

There is no long ramp period. 

There is daily feedback, real responsibility, and fast learning. 

How Marketing Works Here (High-Level) 

Marketing is not siloed. 

Media buying operates inside a broader system that includes: 

• customer intelligence from real call transcripts 
• operations and vendor feedback 
• deal tracking tied to actual job outcomes 

Every meaningful outcome feeds a deal system that compounds learning across the business. 

You do not need prior experience with these systems. 

You do need to be comfortable learning fast and working close to the business. 

Strong performers here like knowing what actually happens after the click. 

What You’ll Be Responsible For 

Acquisition, Scale & Expansion 

• Run and scale search-first campaigns across Google Ads and Microsoft Ads 
• Launch new emergency and emergency-adjacent service verticals on an ongoing basis 
• Structure campaigns by city, service type, and urgency 
• Use tight keyword control and negatives to prevent low-intent traffic 

Call-Driven Performance 

• Optimize for calls that convert into real work 
• Monitor call quality daily and adjust quickly 
• Identify and eliminate research, quote-shopping, or comparison traffic 
• Work with operations to ensure demand matches capacity 

Quality Control & Judgment 

• Kill campaigns that look good on dashboards but fail in reality 
• Protect high-intent campaigns from contamination 
• Act decisively when quality degrades instead of debating metrics 

Collaboration (This Is a Core Skill) 

You will work closely with: 

• Managing Director 
• Customer Success & Operations Director 
• Vendor Relations Director 
• Monetization Lead 
• Finance & Data Director 
• Legal & Contract Management 
• Internal systems and automation leads 

This role rewards people who like being close to decisions, not insulated from them. 

A Realistic Snapshot of the Role 

A typical day might include: 

• shutting down a campaign by late morning because quality drifted 
• launching a new service vertical in a new city that afternoon 
• reviewing call outcomes with operations before end of day 
• adjusting targeting so tomorrow’s calls are cleaner than today’s 

If that sounds energizing, you’re in the right place. 

How You’ll Be Evaluated (Read This Carefully) 

You will be evaluated on: 

• quality of calls produced, not volume 
• speed of correction when quality degrades 
• ability to launch new verticals without contaminating existing ones 
• judgment when data is incomplete 
• trust earned from operations and vendors 

You will not be evaluated on: 

• CTR 
• impression share 
• platform “optimization scores” 
• polished dashboards 

If that excites you, keep reading. 

If that makes you uncomfortable, this role will not be enjoyable. 

What Success Looks Like 

• Emergency calls turn into paid jobs 
• New verticals are launched without degrading quality 
• Lead quality holds as spend increases 
• Operations trusts marketing input 
• Bad traffic is removed quickly, not rationalized 

Example of a bad win here: 

Cheap calls that lead to cancellations, quote shopping, or vendor frustration. 

We treat those as failures, even if the metrics look strong. 

Experience That Translates Well 

People who succeed here often come from: 

• performance marketing in local or service businesses 
• call-driven acquisition environments 
• high-urgency verticals (home services, restoration, towing, locksmith, etc.) 
• roles where lead quality mattered more than raw volume 

There is no single background that guarantees success here. 

Education & Formal Credentials 

Formal education is not required. 

Many of our strongest operators are self-taught and learned through real campaigns, real mistakes, and real accountability. 

Curiosity, adaptability, judgment, and learning speed matter far more than degrees, certifications, or formal training. 

Who Will Enjoy This Role 

• You care about intent more than traffic 
• You like understanding how the business actually works 
• You’re comfortable making decisions without perfect information 
• You enjoy fast feedback and direct collaboration 
• You want responsibility, not just tasks 

You’ll Probably Hate This Role If… 

• You prefer optimizing quietly without daily feedback 
• You want long ramp periods before being accountable 
• You rely heavily on weekly reviews instead of daily adjustment 
• You avoid killing campaigns that inflate vanity metrics 
• You’re uncomfortable being wrong quickly and correcting fast 

This is not a criticism. 

It’s just not the right seat. 

Authority & Ownership 

You will have the authority to: 

• pause campaigns 
• throttle spend 
• escalate capacity constraints when quality is at risk 

We value decisive action over consensus-by-default. 

How to Apply 

Apply with: 

• a short summary of your background 
• one short paragraph answering this question: 

Describe a time you reduced spend or killed a campaign even though the metrics looked good. Why did you do it, and what happened next? 

Shortlisted candidates will receive a Role Charter that explains how this role actually operates day to day. 

Final Note 

This role is demanding. 

It is also meaningful. 

If you’re looking for another “run the ads” job, this won’t fit. 

If you want a seat inside a real operating system, and you care about outcomes more than optics, this role tends to be very rewarding.