Regional Sales Manager — British Columbia
Location: Abbotsford, BC (within Abbotsford/Vancouver circumference preferred)
Type: Full-Time, Permanent
Schedule: Office-based + field travel across BC, Alberta, and Saskatchewan (~3–4 day trips every 3–4 weeks per market)
About the Role
This is a field-first sales leadership role responsible for the performance, development, and commercial direction of the British Columbia sales team — with territory accountability extending across Western Canada (BC, Alberta, and Saskatchewan). Reporting directly to the Commercial Senior Director (Canada), the Regional Sales Manager works within a matrix organization, guiding TSMs and PSMs through influence, coaching, and hands-on field leadership rather than direct operational control. BC is a high-momentum region with a stable, experienced team and significant runway for growth. This role needs a leader who can build on strong existing performance, increase field activity, and help reps execute on a proven commercial recipe — with their own flair.
What You'll Be Doing
• Lead commercial execution across BC, Alberta, and Saskatchewan — including territory planning, pipeline development, and revenue growth strategy
• Coach, develop, and build field presence with TSMs and PSMs across Abbotsford and Prince George; conduct regular ride-alongs, joint customer visits, and call coaching
• Drive the transition of reps from inside-leaning to field-first activity; set expectations, model field behavior, and reinforce the company's proven sales methodology
• Operate effectively in a matrix structure — lead through influence, align with GMs on commercial priorities, and collaborate across operations, marketing, and cross-functional partners
• Use Salesforce and Tableau to monitor KPIs, identify coaching opportunities, and bring data-driven insights to territory planning and leadership reviews
• Conduct market visits to Alberta and Saskatchewan approximately every 3–4 weeks (3–4 days per trip) to support reps and stay close to regional performance
• Participate in national and regional planning cycles: demand forecasting, go-to-market refinement, and strategic reviews
• Build and maintain a culture of accountability, structured feedback, and continuous improvement across the team
What You Bring
• 5+ years of sales leadership experience with a demonstrated track record of hitting targets and developing reps
• Background in oil and gas, construction, modular structures, industrial leasing, portable storage, or similar field-based industries is strongly preferred
• Proven ability to lead through influence in a matrix or dotted-line structure
• Field-first mindset — credible with frontline reps; comfortable riding shotgun on customer calls and coaching in the field
• Strong analytical skills; proficiency in Salesforce or a comparable CRM; familiarity with Tableau is a significant asset
• Comfortable managing a mix of tenured high performers and newer reps; skilled at calibrating coaching style to experience level
• Willingness and ability to travel ~3–4 days every 3–4 weeks across BC, Alberta, and Saskatchewan (mix of road and air travel)
• Must reside within the Abbotsford/Vancouver circumference or be open to relocation; proximity to the Abbotsford office is expected
• Education: Bachelor's degree in Business, Marketing, or a related field — OR 7+ years of progressive sales experience in lieu of formal education
Work Structure
This role is based out of the Abbotsford, BC office. Regular in-market presence is expected across Abbotsford and Prince George, with field travel to Alberta (Edmonton, Calgary) and Saskatchewan (Regina, Saskatoon) approximately every 3–4 weeks. Travel is a mix of road and air — not a weekly requirement, but consistent enough to maintain a visible, coaching-focused presence across all three provinces. This is not a desk role or a remote position.