#158487-1

Job Title: Product Marketing Manager – Gaming Accessories & Handheld Devices

Location: Redmond, WA (Hybrid Work Arrangement - up to 3x/ week onsite)

Rate: $56-$58 / hour

Duration: Through 6/30/26 (extension possible)

Summary

The Product Marketing Manager will play a pivotal role in supporting go-to-market (GTM) strategies for handheld gaming devices and accessories. This position is critical to driving awareness, engagement, and sales for both first-party and third-party products within a globally recognized gaming brand. The role ensures seamless alignment between internal teams and external partners, contributing to the success of emerging categories in the gaming industry.

Responsibilities

• Develop and execute GTM plans for handheld devices and licensed accessories in collaboration with cross-functional teams.
• Manage marketing calendars, partner communications, and campaign deliverables for the Designed for Console program.
• Simplify complex technical and marketing information into compelling, visually engaging stories for internal and external stakeholders.
• Oversee sample inventory, logistics, and device readiness for marketing initiatives.
• Drive demand generation through strategic marketing campaigns across owned channels, including web, social media, CRM, and influencer programs.
• Coordinate asset procurement, approvals, and partner collaboration to ensure timely and high-quality execution.

Measurable Outcomes

• Successful execution of GTM deliverables within agreed timelines and quality standards.
• Positive feedback from internal teams and external partners on communication and collaboration.
• Increased awareness and engagement for handheld and accessory programs through marketing campaigns.
• Demonstrated ability to manage multiple priorities independently and deliver high-quality work without extensive oversight.

Required Qualifications

Education: Bachelor’s degree in Marketing or related field.

Experience:

• 10+ years in marketing roles, with at least 8+ years in strategic marketing and storytelling.
• Minimum 5+ years of experience in the gaming industry.

Core Skills:

• Expertise in GTM planning and execution.
• Compelling visual storytelling and presentation skills.
• Excellent written and verbal communication abilities.
• Proven project management and organizational skills.

Preferred Qualifications

• Experience with gaming consoles, accessories, or consumer technology products.
• Knowledge of licensed partnerships and third-party product marketing.
• Familiarity with gaming subscriptions and cloud gaming technologies.
• Proficiency in logistics and sample management processes.