Job #: 163202-1

Job Title: Product Marketing Manager - Subscription

Location: Fully remote; PST hours required

Rate: $49/hour

Duration: Through 6/30/2027

We are seeking a Product Marketing Manager, Subscriptions to lead the strategy, commercialization, and growth of a portfolio of subscription-based digital products within one of the world's most recognized gaming franchises. This role will own subscription marketing strategy, go-to-market execution, and business growth initiatives focused on driving subscriber acquisition, engagement, retention, and lifetime value. The successful candidate will partner closely with product, analytics, lifecycle marketing, and growth teams to shape subscription offerings and deliver impactful player experiences. This position offers a unique opportunity to influence the future of a rapidly growing subscriptions business while supporting millions of players globally.

Required Skills & Qualifications

Education

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• Equivalent professional experience will also be considered.

Experience

• Experience in subscription marketing, growth marketing, lifecycle marketing, product marketing, or related disciplines.
• Experience developing and executing go-to-market strategies for consumer products, digital services, subscription businesses, or recurring revenue offerings.
• Experience managing cross-functional projects involving product, marketing, analytics, and business stakeholders.
• Experience measuring performance and using data to optimize customer acquisition, engagement, and retention.

Core Skills

• Subscription business strategy
• Product marketing and commercialization
• Go-to-market planning and execution
• Customer acquisition and retention
• Growth marketing
• Lifecycle marketing
• Marketplace and digital commerce marketing
• Data analysis and business insights
• Stakeholder management
• Project management
• Presentation and communication skills
• Strategic planning and execution

Preferred Qualifications

• Experience marketing subscription products, membership programs, digital commerce solutions, or recurring revenue services.
• Experience with affiliate marketing, paid media, CRM, lifecycle marketing, or growth marketing channels.
• Experience within gaming, entertainment, creator ecosystems, consumer technology, or digital marketplaces.
• Passion for gaming, player communities, and digital engagement experiences.
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Candidate Requirements

Ideal Candidate Profile

The ideal candidate demonstrates:

• A proactive approach to identifying business opportunities and recommending solutions.
• Strong ownership and strategic thinking capabilities.
• Ability to balance strategy development with execution.
• Experience driving measurable business outcomes.
• Evidence of impact through performance metrics, growth results, conversion improvements, retention gains, or revenue contributions.
• Strong collaboration skills across diverse stakeholder groups.
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Typical Day

• Leading subscription marketing strategy discussions with product stakeholders.
• Developing growth initiatives and go-to-market plans.
• Cross-functional meetings with marketing, analytics, and product teams.
• Managing campaign execution and performance reviews.
• Approximately 50-60% collaboration and meetings, with the remaining time focused on strategic planning and execution.

Assessment Process

The interview process consists of three rounds:

1. Hiring Manager / Sponsor Interview
2. Team Interview
3. Additional Stakeholder Interview

Assessment focus areas include:

• Subscription marketing expertise
• Go-to-market strategy development
• Cross-functional leadership
• Strategic thinking and problem-solving
• Communication and stakeholder management
• Business impact and results orientation

Performance Measurement

Success in this role will be measured by:

• Growth in subscription acquisition and adoption.
• Improved subscriber engagement and retention.
• Contribution to overall subscription business performance.
• Effectiveness of go-to-market launches and marketing initiatives.
• Ability to influence product strategy through customer and market insights.
• Quality of cross-functional collaboration and execution.

Top Required Competencies

• Subscription Marketing
• Go-to-Market Strategy & Execution
• Product Marketing
• Growth & Retention Marketing
• Cross-Functional Project Leadership
• Business Analytics & Performance Optimization
• Strategic Communication
• Stakeholder Management

Key Responsibilities

Subscription Strategy & Business Growth

• Develop and execute growth strategies for subscription products and future offerings.
• Analyze customer, market, and business insights to identify opportunities that improve acquisition, engagement, retention, and subscriber lifetime value.
• Partner with product and business stakeholders to influence subscription strategy and investment decisions.
• Identify and recommend growth opportunities supported by data and market intelligence.

Product Marketing Leadership

• Serve as the primary marketing partner to the subscriptions product team.
• Help shape product roadmaps, customer experiences, value propositions, and launch strategies.
• Bring customer, competitive, and market insights into product planning.
• Act as the marketing lead and subject matter expert for subscription products across stakeholder groups.

Go-to-Market Strategy & Execution

• Lead end-to-end go-to-market planning and execution for subscription launches, feature releases, benefits, and promotions.
• Develop positioning, messaging, launch plans, and marketing strategies that drive awareness, trial, adoption, and retention.
• Partner with analytics and growth teams to measure campaign performance and optimize results.

Cross-Functional Collaboration

• Work closely with product management, analytics, paid media, affiliate marketing, lifecycle marketing, and business teams.
• Coordinate cross-functional initiatives that support subscription growth objectives.
• Manage multiple stakeholders and priorities while maintaining alignment on key deliverables.

Franchise Integration & Subscription Advocacy

• Ensure subscription offerings are integrated into key campaigns, product updates, seasonal activations, and community initiatives.
• Advocate for subscriptions as a strategic driver of player engagement and business growth.
• Support promotional planning and activation strategies across multiple customer touchpoints.

Unique Selling Points

• Opportunity to work on one of the most recognized and influential gaming brands in the world.
• Direct impact on a rapidly growing subscription business.
• Ability to shape future subscription offerings and customer experiences.
• High visibility role with significant cross-functional collaboration.
• Opportunity to influence both product strategy and marketing execution.
• Fully remote work environment with potential contract extension.
• Meaningful opportunity to drive player engagement and business growth at global scale.