🚀 We’re Hiring: Integrated Marketing Manager — PLG | SaaS | High-Growth🚀
What if your campaigns didn’t just drive awareness — but shaped how entire audiences discover and adopt products?
A leading SaaS platform is looking for a strategic and hands-on Integrated Marketing Manager to build and execute multi-channel growth campaigns that turn attention into action.
This isn’t just another marketing role — this is your chance to own major growth initiatives, influence product adoption at scale, and work with serious marketing firepower.
📍 Location: Boston, Los Angeles, or New York (Hybrid)
đź’°Â Competitive salary + benefits
📊 Budget Influence: $5M+
🧠What You’ll Be Doing
- Lead the design and execution of data-driven, integrated campaigns that accelerate trial sign-ups, feature adoption, and subscription growth.
- Partner with Product, Data, and Growth teams to identify expansion and retention opportunities across the funnel.
- Use predictive analytics and AI-powered insights to optimize channel mix, audience targeting, and personalized messaging.
- Own cross-channel campaigns across paid, social, email, and in-product touchpoints to fuel PLG growth.
- Drive SEO, AI-powered search (AEO), and generative discovery optimization (GEO) with SEO partners.
- Manage and scale paid media campaigns across Google, YouTube, Meta, TikTok, OTT, and emerging channels.
- Optimize lifecycle and email campaigns to maximize trial conversion and retention.
- Launch co-marketing, influencer, and affiliate initiatives to expand reach and impact.
- Work cross-functionally with Product, Lifecycle, Growth, and Creative teams to ensure seamless execution.
- Share data and insights to drive smarter, faster iteration across the marketing org.
- Collaborate with Lifecycle teams to turn feature launches into activation moments that deepen engagement.
- Stay ahead of PLG, AI discovery, and integrated campaign trends.
- Test, learn, and adapt strategies that move the needle on funnel conversion and retention.
🌟 What Success Looks Like
- High-performing multi-channel campaigns that drive trial sign-ups and paid subscriptions.
- Increased feature adoption and retention through targeted, data-driven storytelling.
- Improved visibility across search and AI-powered discovery channels.
- Strong collaboration and innovation culture across marketing and product teams.
- Maximized ROI on a $5M+ annual budget through smart, agile execution.
đź§ What You Bring
- 4+ years of integrated or growth marketing experience — ideally in SaaS or PLG environments.
- Proven ability to conceptualize and execute high-impact campaigns that drive measurable growth.
- Deep understanding of paid, social, email, and in-product marketing channels.
- Experience working with large budgets ($5M+) and optimizing spend for maximum return.
- Strong grasp of AI-powered search, voice search, AEO, and funnel optimization.
- Analytical mindset with expertise in cohort data, testing frameworks, and performance iteration.
- A scrappy, adaptable operator who thrives in fast-moving, collaborative environments.
⚡ Ready to run campaigns that move markets — not just metrics?
Apply now or email Andrew@thehiringadvisors.com to learn more.
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