Integrated Marketing Manager
Boston, MA
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🚀 We’re Hiring: Integrated Marketing Manager — PLG | SaaS | High-Growth🚀


What if your campaigns didn’t just drive awareness — but shaped how entire audiences discover and adopt products?


A leading SaaS platform is looking for a strategic and hands-on Integrated Marketing Manager to build and execute multi-channel growth campaigns that turn attention into action.


This isn’t just another marketing role — this is your chance to own major growth initiatives, influence product adoption at scale, and work with serious marketing firepower.


📍 Location: Boston, Los Angeles, or New York (Hybrid)

💰 Competitive salary + benefits

📊 Budget Influence: $5M+


🧭 What You’ll Be Doing

  • Lead the design and execution of data-driven, integrated campaigns that accelerate trial sign-ups, feature adoption, and subscription growth.
  • Partner with Product, Data, and Growth teams to identify expansion and retention opportunities across the funnel.
  • Use predictive analytics and AI-powered insights to optimize channel mix, audience targeting, and personalized messaging.
  • Own cross-channel campaigns across paid, social, email, and in-product touchpoints to fuel PLG growth.
  • Drive SEO, AI-powered search (AEO), and generative discovery optimization (GEO) with SEO partners.
  • Manage and scale paid media campaigns across Google, YouTube, Meta, TikTok, OTT, and emerging channels.
  • Optimize lifecycle and email campaigns to maximize trial conversion and retention.
  • Launch co-marketing, influencer, and affiliate initiatives to expand reach and impact.
  • Work cross-functionally with Product, Lifecycle, Growth, and Creative teams to ensure seamless execution.
  • Share data and insights to drive smarter, faster iteration across the marketing org.
  • Collaborate with Lifecycle teams to turn feature launches into activation moments that deepen engagement.
  • Stay ahead of PLG, AI discovery, and integrated campaign trends.
  • Test, learn, and adapt strategies that move the needle on funnel conversion and retention.


🌟 What Success Looks Like

  • High-performing multi-channel campaigns that drive trial sign-ups and paid subscriptions.
  • Increased feature adoption and retention through targeted, data-driven storytelling.
  • Improved visibility across search and AI-powered discovery channels.
  • Strong collaboration and innovation culture across marketing and product teams.
  • Maximized ROI on a $5M+ annual budget through smart, agile execution.


đź§  What You Bring

  • 4+ years of integrated or growth marketing experience — ideally in SaaS or PLG environments.
  • Proven ability to conceptualize and execute high-impact campaigns that drive measurable growth.
  • Deep understanding of paid, social, email, and in-product marketing channels.
  • Experience working with large budgets ($5M+) and optimizing spend for maximum return.
  • Strong grasp of AI-powered search, voice search, AEO, and funnel optimization.
  • Analytical mindset with expertise in cohort data, testing frameworks, and performance iteration.
  • A scrappy, adaptable operator who thrives in fast-moving, collaborative environments.


⚡ Ready to run campaigns that move markets — not just metrics?


Apply now or email Andrew@thehiringadvisors.com to learn more.


#Hiring #IntegratedMarketing #GrowthMarketing #PLG #SaaS #MarketingJobs #DigitalMarketing #AIsearch #PaidMedia #LifecycleMarketing #ContentMarketing #JobAlert


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