Role: Paid Media Manager

Rate: $2,300-$3,000/mo

Benifits: PTO and Holidays

About Direct Agents

Direct Agents is an independent, future-focused performance marketing agency built for brands that want to grow smarter and faster. With offices in New York and Los Angeles, we bring together deep expertise in Paid Media, Creative, and Data Science to help clients scale with precision. Our culture is entrepreneurial and collaborative — we thrive on testing, learning, and staying ahead of industry shifts. At Direct Agents, you won’t just be a cog in the machine; you’ll be a valued voice, helping to shape strategies and drive measurable impact for leading brands.

Joining us means stepping into an environment where curiosity is encouraged, initiative is rewarded, and innovation is part of the DNA. If you’re looking for a place to elevate your Paid Media career while working alongside passionate marketers who push boundaries, Direct Agents is where you’ll want to be.

Why This Role Matters

Paid Media is one of the most powerful levers in modern marketing — and this role puts you at the center of it. As a Paid Media Manager with a focus on Paid Social, you’ll be responsible for building, launching, and optimizing campaigns that directly drive client growth. You won’t just manage ad accounts — you’ll shape the strategy, performance, and outcomes that define client success. This role is highly cross-functional, working alongside media, strategy, and account service teams to translate business goals into measurable results.

What You’ll Own

• Campaign Management & Optimization: Launch, manage, and continuously optimize Paid Social campaigns across multiple client accounts, ensuring performance consistently meets or exceeds KPIs.
• Performance Reporting: Prepare weekly reporting overviews and deliver actionable insights that inform both short-term optimizations and long-term strategy.
• Strategic Input: Think critically about clients’ business goals and recommend Paid Social initiatives that unlock growth opportunities.
• Planning & Execution: Provide input on campaign planning — from budget allocation to platform mix — ensuring all requirements for success are in place.
• Creative Partnership: Recommend creative and copy directions based on data and historical learnings, partnering closely with design and content teams.
• Channel Expertise: Execute across all major Paid Social platforms, including Facebook, Instagram, TikTok, Snapchat, Pinterest, Reddit, and LinkedIn.

What You’ll Bring to the Table

• Bachelor’s degree or equivalent professional experience.
• 4+ years of hands-on Paid Social campaign management experience.
• Additional experience with programmatic media buying is a plus.
• Strong analytical skills with the ability to turn data into clear recommendations.
• Proficiency in Microsoft Excel (pivot tables, conditional statements, VLOOKUPs).
• Highly organized with excellent time management; able to balance multiple accounts in a fast-paced environment.
• Entrepreneurial spirit, proactive mindset, and a proven track record of taking initiative.
• Full professional proficiency in English, written and spoken.