Location: Remote (LATAM)
Rate: $2,750 - $3,250/month
Benefits: PTO and Holiday Calendar
Company: ReflexMD
ABOUT THE COMPANY
ReflexMD is a family of direct-to-consumer telehealth brands. Its flagship weight management program became one of the category's early leaders, and the company has since built a customer base of more than one million people. The newest brand, SkinPeptides.com, brings prescription-strength peptide skincare and longevity treatments to the same audience, prescribed by licensed practitioners and delivered on a subscription model. The team is lean, founder-led, and built around direct response economics.
WHAT WE'RE LOOKING FOR
We are looking for a senior ecommerce lifecycle marketer who knows how to make money from a database. You will own a 1M+ contact email and SMS program end to end, from strategy and segmentation to copy, build, testing, and reporting, and you will be measured on revenue, not opens. Your first mission is to launch SkinPeptides to past customers before a single paid media dollar is spent.
IN THIS ROLE, YOU WILL
- Own the full lifecycle program across email and SMS for a 1M+ contact database of past purchasers and subscribers
- Plan and build automated journeys from the moment someone joins the CRM: welcome, post-consultation intake, subscription renewal, replenishment, abandoned checkout, and win-back
- Plan and ship a weekly broadcast calendar, including cross-marketing across the brand portfolio
- Write subject lines, preview text, email bodies, and SMS copy built to convert and retain subscribers
- Segment by purchase history, subscription status, and engagement to reactivate lapsed buyers and convert never-purchasers
- Run a disciplined A/B testing program on subject lines, offers, send timing, layouts, and CTAs
- Brief an in-house designer on visual assets and build campaigns yourself, including HTML edits when needed
- Configure events, triggers, and cadence logic in Customer.io with the engineering team
- Protect deliverability: domain and sender reputation, list hygiene, and re-engagement
- Report weekly on campaign revenue, retention, subscriber growth, and LTV
YOU'LL SUCCEED IF YOU HAVE
- 5+ years of hands-on lifecycle or CRM marketing in DTC ecommerce, with lists of 500,000+ contacts
- Subscription or recurring revenue experience (subscription boxes, telehealth, wellness, fintech, or similar) and a clear point of view on nurturing retention and reducing churn
- A track record of revenue you can attribute directly to your email and SMS programs, with numbers
- End-to-end ownership of strategy, copywriting, build, flows, segmentation, testing, and analytics without needing a team around you
- 3+ years running SMS at scale, with working knowledge of TCPA, CTIA, and CAN-SPAM requirements
- Enough technical depth to set up triggers and cadence logic and edit HTML templates yourself
- Excellent written English, including persuasive, direct response copy
- The autonomy to set your own priorities and report results to a founder without close supervision
NICE TO HAVE
- 2+ years on Customer.io
- Experience with Klaviyo, Braze, Iterable, Blueshift, Attentive, or Postscript
- Healthcare, telehealth, or regulated category marketing, including HIPAA-aware messaging
- Experience reactivating a large dormant or lapsed customer file
- Beauty, skincare, or wellness experience
WHY JOIN THIS TEAM
You will own the most direct revenue lever in the business from day one. The founder has personally run email programs for multiple brands, so great work is recognized quickly and results matter more than process. The database is large, the product launch is real, and you will have the room to build the program the way you think it should run. This is a long term, full time seat.
ABOUT TALENT SCOUT
Talent Scout connects top creative, marketing, and operations professionals across Latin America with leading U.S. brands and agencies. We specialize in long-term, full-time placements, meaning that when you join through Talent Scout, you're not stepping into a freelance or temporary role — you're becoming a valued member of a client's team, with support every step of the way.
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