Role: Paid Media Manager

Location: Remote (LATAM)

Rate: $2,250–$2,750 USD/month

Benefits: PTO and Holiday Calendar

Company: Cullen & Rose

ABOUT THE COMPANY

Cullen & Rose is a modern marketing consultancy focused on brand strategy, organic growth, and performance management for emerging and mid-size brands. The team partners closely with clients to design and run campaigns that are disciplined, test-driven, and tied to real business outcomes—not vanity metrics.

WHAT WE’RE LOOKING FOR

We’re hiring a hands-on Paid Media Manager to own day-to-day performance campaigns across paid social and paid search. You’re comfortable living inside Ads Managers, managing multiple channels at once, and you genuinely enjoy testing your way into winners. You ask “why,” push for clarity, and can speak confidently with clients—not just push buttons behind the scenes.

You'll work closely with the Managing Partners and client leads to execute performance plans, monitor pacing, and translate goals into measurable outcomes.

IN THIS ROLE, YOU WILL

• Plan, build, launch, and optimize paid media campaigns across platforms such as Meta, LinkedIn, Google, YouTube, and TikTok (mix will depend on the client and brief).
• Focus on driving measurable outcomes—primarily leads, pipeline, or revenue—rather than pure awareness.
• Set up and manage lead-generation campaigns (e.g., Meta lead forms, LinkedIn lead gen, search-based lead flows), from objective selection through basic qualification.
• Design and run structured testing across audiences, creatives, formats, and offers, then scale winners thoughtfully.
• Monitor performance and pacing, making ongoing optimizations to hit agreed KPIs and stay within budget.
• Ensure tracking and measurement are in place (pixels/tags, UTMs, conversion events) in partnership with client and internal teams.
• Produce clear, concise performance summaries with practical recommendations instead of raw exports and screenshots.
• Collaborate with strategy and account leads on media plans, budgets, and briefs for new and existing scopes.
• Handle trafficking, creative uploads, QA, and overall account hygiene so campaigns run clean, reliably, and predictably.
• Join client-facing calls as needed to share updates, collect context, and help turn feedback into media action.

YOU’LL SUCCEED IF YOU HAVE

• 3–6 years of hands-on media buying experience across paid social and/or paid search.
• Proven experience running performance or lead-generation campaigns (B2B and/or high-intent B2C) with clear targets.
• Strong proficiency in Meta Ads Manager and Google Ads; familiarity with LinkedIn Ads and at least one additional platform (TikTok, YouTube, etc.) is a plus.
• A solid grasp of optimization levers: bidding, budgets, audiences, placements, frequency, CPA/CAC, and funnel stages.
• Comfort managing multiple campaigns and budgets at the same time without losing structure or visibility.
• Strong analytical skills and the ability to turn data into decisions and next steps.
• High attention to detail in trafficking, QA, and ongoing management; you keep accounts tidy, named clearly, and documented.
• Excellent written and verbal communication in English, with enough confidence to join and contribute to client conversations.

NICE TO HAVE

• Experience with B2B, high-ticket, or niche-audience campaigns.
• Familiarity working with influencer or creator content inside paid media.
• Comfort building simple performance dashboards or reports that pull from multiple platforms.
• Experience working alongside sales or CRM teams to understand lead quality and downstream impact.
• Exposure to more advanced measurement approaches (lift tests, incrementality, or similar).

WHY JOIN THIS TEAM

You’ll be a core media owner inside a small, senior consultancy where thoughtful testing and disciplined performance work actually get used. Cullen & Rose values clear thinking, honest communication, and people who want to understand the business logic behind the brief. If you’re looking for a long-term role where you can sharpen your performance craft and work closely with experienced partners, this is that kind of seat.



ABOUT TALENT SCOUT

Talent Scout connects top creative, marketing, and operations professionals across Latin America with leading U.S. brands and agencies. We specialize in long-term, full-time placements—so when you join through Talent Scout, you’re not freelancing or temping. You’re becoming a core part of a client’s team, supported every step of the way.

We handle recruiting, vetting, compliance, and payroll so you can focus on doing great work while we keep everything running smoothly behind the scenes. If you want meaningful work with global impact, you’re in the right place.