Role: Paid Media Lead
Location: Remote (LATAM)
Rate: $2,500-$3,000/mo
Benefits: PTO and Holiday Calendar
About the Role
The Friday Collective is building a high-performing paid media function from the ground up — and we’re looking for a Paid Media Manager Lead who can own strategy, execution, and performance across a diverse client portfolio. This is a hands-on role for someone who thrives in fast-moving environments, can build structure from scratch, and knows how to push creative teams toward performance excellence.
You’ll partner directly with agency leadership to launch, optimize, and scale campaigns across Meta, Google, and other key platforms. This isn’t a role for someone who wants to delegate — you’ll be the driving force behind campaigns, from funnel strategy to briefing the creative team to real-time optimizations.
What You’ll Own
- Full-Funnel Strategy & Execution
- Develop and execute paid media strategies for both B2B and B2C clients, ranging from startups launching for the first time to growing e-commerce brands.
- Lead campaign setup and management across Meta, Google (Search, Shopping, YouTube), and other performance channels.
- Design and optimize funnels end-to-end: from briefing landing pages to structuring campaigns that convert.
- Performance Management
- Act as the performance heartbeat of the agency — proactively identifying issues, pushing creatives, and driving campaigns forward with urgency.
- Monitor accounts daily, diagnose problems quickly, and implement smart solutions to hit client KPIs.
- Lead performance reviews and optimization sprints that keep campaigns ahead of the curve.
- Creative Briefing & Collaboration
- Partner with internal creative teams to brief, review, and approve assets.
- Push teams to deliver high-quality creative on tight timelines, pushing when needed to keep momentum.
- Step in with quick fixes or lightweight creative tweaks to unblock campaigns when necessary.
- Process & Department Buildout
- Develop repeatable frameworks for B2B, B2C, and D2C paid media execution — from onboarding to reporting.
- Establish processes, naming conventions, and QA standards that set the foundation for a scalable performance marketing practice.
- Shape the paid media function into a revenue-driving department, not a service silo.
- Client Leadership
- Act as a trusted strategic partner for clients, leading calls, reporting on performance, and translating data into clear narratives.
- Build confidence with clients through responsiveness, expertise, and transparent communication.
- Collaborate closely with leadership to scope new opportunities and help close deals with confidence.
- Tracking, Analytics & Reporting
- Own all aspects of pixel placement, tagging, and tracking to ensure clean, reliable data flows.
- Set up and maintain conversion tracking using Google Tag Manager, GA4, and native platform tools.
- Troubleshoot data discrepancies and ensure attribution is accurate across platforms.
- Build and maintain reporting dashboards that clearly communicate performance to internal teams and clients.
- Proactively flag issues, opportunities, and insights to leadership and clients.
What You’ll Bring
- 5+ years of hands-on experience managing Meta and Google Ads campaigns in a performance-driven environment.
- Proven ability to build and manage campaigns end-to-end, including technical setup, reporting, and optimization.
- Demonstrated expertise in pixels, tagging, GTM, GA4, and performance reporting.
- Experience across both B2B, B2C, and DTC with the versatility to shift between lead gen and e-commerce models.
- Strong analytical skills and a bias toward action — you know how to find problems, solve them fast, and communicate clearly.
- Comfort briefing and collaborating with creative teams to deliver performance-ready assets on tight timelines.
- A builder’s mindset: eager to contribute to process design and improve workflows.
- Excellent written and verbal communication skills; fluent English required.
- LATAM time zone alignment strongly preferred.