Role: Marketing Data Analyst

Location: Remote (LATAM)

Rate: $2,750–$3,250/month

Benefits: PTO and Holiday Calendar

Company: An Amazing Client

ABOUT THE COMPANY

Our Client is a performance-driven marketing agency that blends technology, media, and strategy to help ambitious brands achieve measurable growth. Powered by Kanopy AI—its proprietary intelligence platform—the team combines advanced analytics with human expertise to optimize campaigns and uncover opportunities across digital channels.

With clients including Tennis Channel, Marvel, NYSE, Morgan Stanley, Prologis, and DistroKid, our Client partners with brands that value experimentation, speed, and data-backed decision-making. The agency operates with a lean, high-performing team focused on delivering outcomes rather than activity.

WHAT WE’RE LOOKING FOR

We’re looking for a curious and detail-oriented Marketing Data Analyst who enjoys working with complex datasets and translating them into clear, actionable insights. This role is ideal for someone who thrives in analytical problem-solving, understands the nuances of digital marketing measurement, and can confidently communicate findings to both technical and business audiences.

IN THIS ROLE, YOU WILL

• Design and execute advanced marketing measurement frameworks, including Marketing Mix Models (MMM), geo-based incrementality tests, and holdout experiments.
• Validate models end-to-end, performing diagnostics such as convergence checks, fit analysis, confidence intervals, and statistical significance testing.
• Extract, clean, and transform marketing datasets from sources such as SQL databases, GA4, Google Sheets, and paid media platforms including Google Ads, Meta, and TikTok.
• Build and maintain reproducible data pipelines with clear documentation to support repeat analysis and auditability.
• Support digital tracking and analytics implementations across GA4, Google Tag Manager, and related platforms.
• Analyze event-based data structures, attribution models, and campaign performance metrics to uncover meaningful insights.
• Translate complex model outputs into clear recommendations and executive-ready insights tied to business outcomes.
• Present findings and strategic recommendations to senior stakeholders, including marketing leaders and client executives.
• Collaborate closely with media, strategy, and client services teams to solve business questions with data-driven approaches.
• Monitor data quality and integrity across sources, proactively identifying discrepancies and ensuring analytical outputs are reliable.

YOU’LL SUCCEED IF YOU HAVE

• 3+ years of experience in data analysis, marketing analytics, or a related analytical role.
• Strong proficiency in SQL and Python for data extraction, transformation, and analysis.
• Practical experience applying statistical modeling techniques such as hypothesis testing, regression analysis, and Bayesian methods.
• A solid understanding of digital marketing measurement, attribution models, and campaign performance metrics.
• Experience working with analytics platforms such as GA4 and tag management systems like Google Tag Manager.
• The ability to transform complex datasets and statistical outputs into clear insights and recommendations.
• Strong attention to detail and a disciplined approach to data validation and quality checks.
• Excellent communication skills and confidence presenting analytical insights to both technical and non-technical audiences.
• The ability to manage tasks independently and deliver work reliably in a fast-paced environment.

NICE TO HAVE

• Experience with open-source marketing mix modeling frameworks such as PyMC, Meridian, or Robyn.
• Exposure to customer lifetime value (LTV) modeling and cohort analysis.
• Experience working with multi-channel paid media datasets.
• Familiarity with experimentation design and incrementality testing methodologies

WHAT SETS THEM APART

• Proprietary AI That Actually Works
• Our Client is powered by a proprietary intelligence platform designed to enhance campaign performance through real-time optimization, media mix modeling, natural language analytics, and algorithm enrichment. It enables the team to uncover insights faster and drive smarter marketing decisions.
• Exclusive Platform Access
• Direct partnerships across major platforms—including Google AI Search, Meta, TikTok, Amazon, Freewheel, Teads, and StackAdapt—provide unique access to tools, insights, and beta opportunities that help clients stay ahead of the market.
• An Elite, Focused Team
• Our Client operates with a lean team of experienced strategists, analysts, and operators who prioritize meaningful work and measurable outcomes. With minimal bureaucracy and direct access to senior leadership, team members move quickly from insight to impact.
• AI Integrated Into Daily Workflows
• AI tools such as Claude, ChatGPT, and proprietary internal systems are embedded across workflows—from campaign analysis and reporting to creative testing and strategic planning—helping teams operate more efficiently and make better decisions.
• A Recognized People-First Culture
• Named Crain’s Best Places to Work seven times, the company emphasizes career development, collaboration, and long-term growth.
• Our Client is a Certified Minority-Owned Business with 48% BIPOC representation and 60% female representation, reflecting the diverse audiences and markets the company serves.