Role: Local SEO Specialist

Location: Remote (LATAM)

Rate: $2,000–$2,500 USD per month

Benefits: PTO and Holiday Calendar

Company: The Lyon Brand

ABOUT THE COMPANY

The Lyon Brand is a boutique local SEO agency focused on one goal: helping service-based businesses (especially landscapers and other home services) dominate Google Maps and generate high-intent leads. We’re lean, results-driven, and we care about outcomes that directly impact our clients’ livelihoods.

WHAT WE’RE LOOKING FOR

We’re looking for a Local SEO Specialist with deep local SEO experience—especially Google Business Profile (GBP) and Map Pack rankings—who can own outcomes across 8–12 campaigns. This is not a “close tickets and disappear” role. You’ll drive strategy, spot issues early, and follow through until results move.

OUR GUIDING PRINCIPLES

We operate on four standards. If these don’t fit you, this role won’t fit either.

• Integrity: You act with honesty and transparency—with clients and internally.
• Resilience: You stay calm under pressure and adapt when things shift.
• Continuous Growth: You review what works, fix what doesn’t, and improve every month.
• Adventure & Exploration: You test ideas, take smart risks, stay curious, and back decisions with data.

IN THIS ROLE, YOU WILL

• Own 8–12 local SEO campaigns end-to-end
• Audit Google Business Profiles, websites, backlinks, and tracking setups
• Build and execute campaign strategy to improve Map Pack visibility and supporting organic rankings
• Manage and improve GBP (categories, services, description, engagement, posting cadence, products/services, and ongoing optimization)
• Support review growth + response workflows (including formatting that supports local visibility)
• Perform local keyword research and turn it into clear page + GBP strategy
• Build/optimize service pages and location-based landing pages (monthly page creation using templates)
• Improve on-page SEO (titles, internal linking, content structure, and technical hygiene)
• Direct citation cleanup and local directory builds (often vendor-based)
• Oversee link building strategy (often vendor-based), including anchor planning and quality control
• Configure and manage GA4, Google Search Console, and Google Tag Manager
• Monitor rankings and diagnose drops with logic, not guesses
• Send weekly internal updates and produce clear monthly client reporting tied to leads and outcomes
• Use AI tools to improve workflows and internal systems (we actively build AI into our process)

YOU’LL SUCCEED IF YOU HAVE

• 3–5+ years managing local SEO campaigns (service businesses preferred)
• Proven experience ranking physical-location and/or service-area businesses in the Google Map Pack
• Strong understanding of how GBP + website work together to drive local visibility and conversions
• Ability to manage multiple accounts simultaneously without losing details
• A structured approach to diagnosing ranking drops and performance stalls
• Confidence working inside: GA4, GSC, GTM, and tools like Ahrefs/SEMrush, Screaming Frog, and Local Dominator (or similar)
• Comfort working in common CMS platforms (WordPress, Webflow, Duda, Squarespace) to duplicate pages from templates and publish content without breaking sites
• Clear written communication for reporting and client-facing insights
• Ownership mindset: you raise issues early, you don’t need reminders, and you care about leads—not checklists
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NICE TO HAVE

• Prior work in a local SEO agency environment
• Experience managing citation and backlink vendors at scale
• Conversion-minded approach to local landing pages (calls/forms)
• Strong grasp of review automation and its local ranking impact
• Daily use of AI tools (ChatGPT/Claude) for research, analysis, and content direction

WHY JOIN THIS TEAM

You’ll work directly with a founder who understands local SEO and is serious about client outcomes. This is a foundational hire with room to grow in responsibility as the agency scales. If you want a role where performance matters, your thinking is valued, and you can build stronger systems over time—this will be a fit.

ABOUT TALENT SCOUT

Talent Scout connects top creative, marketing, and operations professionals across Latin America with leading U.S. brands and agencies. We specialize in long-term, full-time placements—so when you join through Talent Scout, you’re not freelancing or temping. You’re becoming a core part of a client’s team, supported every step of the way.

We handle recruiting, vetting, compliance, and payroll so you can focus on doing great work while we keep everything running smoothly behind the scenes. If you want meaningful work with global impact, you’re in the right place.