Location: LATAM

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen. 

What we're looking for 

A US-based personal lifestyle brand and UGC creator is seeking a creative and organized Social Media Manager to take ownership of their online presence. You'll be the voice and strategy behind their Instagram, TikTok, and Twitter, turning their real life into scroll-stopping content. This is the perfect role for someone who lives and breathes short-form content and knows how to make organic, authentic lifestyle reels that perform.

What You’ll Be Doing

• Build and manage a monthly content calendar across Instagram, TikTok, and Twitter, posting 4 to 5 days per week.
• Develop creative concepts and shoot briefs based on current trends and platform needs.
• Write engaging captions, tweets, and hashtag strategies that reflect the brand's authentic voice.
• Create, edit, and optimize short-form video content (15 to 18 second reels) using editing tools.
• Review and repurpose existing video content, coordinating with the video editor for larger projects.
• Manage ManyChat automations and Amazon storefront links to support both growth and monetization.
• Monitor performance metrics and adjust the content strategy based on what resonates with the audience.

Requirements

• Minimum 1 year of verified experience managing social media accounts across Instagram, TikTok, and Twitter (personal accounts count).
• Proven ability to build content calendars and develop content strategies independently.
• Strong writing skills for captions, tweets, and all social content.
• Comfortable with light video editing (single clips with captions) using tools like CapCut.
• Deep understanding of what makes organic lifestyle content perform (algorithm knowledge is a plus).
• Ability to take direction, collaborate closely, and bring your own creative ideas to the table.
• Comfortable working async in a remote environment with minimal hand-holding.

Nice to Have

• Experience as a personal brand, influencer, or content creator with a meaningful following.
• Familiarity with video editing tools like CapCut or the ability to work seamlessly with video editors.
• Experience managing ManyChat automations or Amazon storefronts.
• Knowledge of social media scheduling tools (Later, Buffer, or similar).

Benefits

• Competitive USD salary.
• 100% remote work.
• Flexible Paid Time Off and national holidays respected (schedule content in advance for vacation weeks). 

Disclaimers:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around LATAM.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.