Location: LATAM

About Proppel

We connect LATAM talent with remote work opportunities in the most exciting companies worldwide.

If you're looking for the opportunity to develop your skills and work with some of the best and most exciting companies around the world, Proppel can help.

Our headquarters are in London, UK, and we're looking for top-tier talent in LATAM to support our clients.

What We’re Looking For

Our client, a fast-growing wellness brand backed by science, is seeking an Ecommerce Analyst with a focus on SEO and content strategy. In this role, you’ll optimize performance across all digital sales channels—including DTC, Amazon, and emerging platforms—to improve organic visibility, drive conversions, and elevate the customer journey. This is a unique opportunity to shape the search and content strategy of a brand committed to helping people feel and perform their best.

Responsibilities

• Lead and execute ecommerce SEO strategy across DTC, Amazon, and TikTok Shop.
• Analyze keyword trends, customer behavior, and performance data to inform content and acquisition strategies.
• Optimize PDPs, landing pages, and SEO blogs to drive organic traffic and conversions.
• Collaborate with Brand and Creative teams to align messaging, searchability, and customer intent.
• Monitor and report on organic traffic, keyword rankings, and page-level performance metrics.
• Support PDP refreshes and new product launches with SEO-driven content.
• Ensure consistent storytelling and targeting across paid and organic ecommerce experiences.
• Leverage tools like GA4, Search Console, and Amazon Brand Analytics to recommend UX and performance improvements.
• Develop and refine content prompts for AI-driven search engines to improve product discoverability.

Requirements

• 2–4 years of experience in ecommerce, SEO, or content strategy.
• Deep understanding of on-page SEO, metadata, keyword targeting, and content structure.
• Experience optimizing customer journeys for acquisition and retention.
• Familiarity with Shopify Plus and Amazon A+ Content.
• Strong writing and editing skills with attention to brand voice and performance.
• Proficient in GA4, SEMrush, Ahrefs, and Google Search Console.

Nice to Have

• Experience with TikTok Shop, AI tools, or direct-response copywriting.
• Background in CPG or wellness industries.

Benefits

• USD Salary
• 100% Remote Work
• Unlimited Paid Time Off 
• US Holidays

Disclaimers:

1. You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.
2. We consider candidates from all around LATAM.