Location: US (Authorized workers only)

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen. 

What we're looking for 

A boutique, creative-first US digital marketing agency is building out its paid search team and looking for a strategic, collaborative Paid Search Strategist to grow with us. You'll work alongside the Head of Paid Search on complex, large-scale campaigns for DTC, CPG, and health and wellness brands, while helping shape the future of our paid search program. We value strategic thinking over automation, high-touch client work, and team members who thrive on collaboration rather than independence.

What You’ll Be Doing

• Develop and execute comprehensive paid search strategies aligned with client objectives, managing budget allocation and bid strategies across Google Ads, Bing Ads, and AI platforms.
• Lead complex paid search campaigns for multiple high-value accounts, analyzing large datasets to extract actionable insights and drive consistent ROI improvements.
• Own client relationships and communication, leading calls independently, translating performance data into clear insights, and delivering monthly reports that showcase results.
• Collaborate cross-functionally with paid social, creative, and marketing strategy teams to ensure integrated campaigns and unified brand messaging.
• Contribute to team growth and operational excellence by developing SOPs, refining project management tools, and sharing strategic insights that improve how the agency operates.
• Build real-time dashboards and custom reports that streamline weekly reporting and provide clients with meaningful performance visibility.

Requirements

• 3+ years of agency experience managing paid search campaigns and strategy.
• Strong expertise in Google Ads, with proven ability to optimize complex accounts for performance and profitability.
• Ability to lead client calls independently and communicate performance data with clarity and confidence.
• A collaborative, team-first mindset with strong cross-functional communication skills.
• Deep understanding of e-commerce and lead gen KPIs, financial growth levers, and what drives business results.
• Critical thinking and problem-solving skills, prioritizing strategic analysis over platform automation.
• Proficiency with analytics and reporting tools (Google Analytics, data visualization platforms, dashboard builders) to extract insights and communicate results effectively.

Nice to Have

• Experience managing appointment-based or lead gen client accounts.
• Background in CRO or broader marketing strategy.

Benefits

• Competitive USD salary.
• 100% remote work.
• Healthcare, dental, and vision insurance + 401(k) with match. 
• Unlimited sick days and 15 vacation days per year + all major US holidays. 
• Collaborative, values-driven team culture.

Disclaimers:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around the US. 

*If you don't have a formal portfolio, please share a Drive with various samples of your work.