Location: US (Authorized workers only)

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen. 

What we're looking for 

A US-based consumer healthcare company is scaling access to personalized dermatology care through a portfolio of direct-to-consumer brands. You will own the complete growth engine, managing approximately $1M/month in paid acquisition spend and driving profitable growth across multiple brands. This is a hands-on leadership role where strategy and execution go hand-in-hand.

What You’ll Be Doing

• Own the growth strategy, operating cadence, and budget allocation across paid acquisition, landing pages, lifecycle programs, and conversion optimization.
• Design and run A/B and multivariate tests across the entire customer journey, from awareness through retention.
• Build and optimize lifecycle programs, including welcome sequences, nurture campaigns, upsells, and winback initiatives.
• Partner with paid media and creative teams to improve testing velocity, campaign performance, and creative quality.
• Translate data into actionable recommendations, own growth dashboards, and produce clear weekly and monthly performance readouts.
• Use AI and automation tools to create scalable systems for reporting, creative production, and growth operations.

Requirements

• 6+ years of growth marketing experience in DTC or e-commerce environments, with proven ability to scale brands at meaningful revenue and spend levels.
• Deep expertise in paid acquisition, creative testing, landing page optimization, lifecycle marketing, analytics, and experimentation.
• Fluency with growth metrics (CAC, LTV, ROAS, MER, payback period, CVR, AOV, contribution margin) and how to optimize across these tradeoffs.
• Strong analytical skills with the ability to design and run structured experiments across the full customer journey.
• Experience with landing page creation tools (including no-code and AI-powered solutions) and comfort contributing to creative strategy.
• Clear communicator who can turn data into priorities, decisions, and team alignment.

Nice to Have

• Experience in health, beauty, wellness, skincare, or telehealth categories.
• Background scaling subscription e-commerce models.
• Direct experience managing or partnering closely with media buyers, creative strategists, designers, and lifecycle teams.
• Proficiency using AI tools to accelerate creative production, reporting, research, and operational workflows.

Benefits

• Competitive USD salary.
• 100% remote work.
• 15 days of Paid Time Off.

Disclaimers:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around the US. 

*If you don't have a formal portfolio, please share a Drive with various samples of your work.