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Director of Performance Creative and Strategy
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Location: US


About Proppel

We connect LATAM talent with remote work opportunities in the most exciting companies worldwide.


If you're looking for the opportunity to develop your skills and work with some of the best and most exciting companies in the US and beyond, Proppel can help.


What we're looking for 

You will join a fast-growing US-based performance marketing agency that partners with consumer brands to drive scalable, data-led growth. The team blends strategy, creative, and technology to build high-impact marketing systems that go beyond campaigns and deliver measurable results.


You will step into a senior leadership role at the intersection of creative, media, and growth. You will shape how performance creative is developed, tested, and scaled across a diverse client portfolio, while mentoring a team of strategists and influencing cross-functional decisions.


What You’ll Be Doing

  • Lead end-to-end performance creative strategy across key client accounts, from planning to analysis.
  • Build and scale creative testing frameworks that drive consistent performance improvements.
  • Translate performance data into clear insights and strategic recommendations for clients.
  • Manage, mentor, and develop a team of Creative Strategists.
  • Partner with media, growth, and production teams to align creative with overall marketing strategy.
  • Define and implement playbooks, SOPs, and best practices across the organization.


Requirements

  • 7+ years of experience in performance marketing with a focus on paid social creative.
  • Proven experience leading and developing high-performing creative or strategy teams.
  • Strong direct response marketing and copywriting expertise.
  • Advanced analytical skills with the ability to turn data into actionable insights.
  • Hands-on experience with tools like Motion, Atria, Meta Ads Manager, or TikTok Ads Manager.
  • Excellent communication skills and confidence presenting to senior stakeholders.
  • Motion first creative experience, especially for paid social performance.
  • AI forward thinker who actively uses AI tools to enhance creative output, testing velocity, or strategic insights.


Nice to Have

  • Experience in DTC, CPG, or e-commerce brands.
  • Background in media buying or close collaboration with media teams.
  • Experience building scalable creative systems across multiple accounts.


Benefits

  • Competitive USD salary.
  • 100% remote work.
  • Opportunity to shape team structure, hiring, and strategy.


Disclaimers:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around the US.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.

*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.

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