Location: LATAM

About Proppel

We connect LATAM talent with remote work opportunities in the most exciting companies worldwide.

If you're looking for the opportunity to develop your skills and work with some of the best and most exciting companies around the world, Proppel can help.

Our headquarters are in London, UK, and we're looking for top-tier talent in LATAM to support our clients.

What We’re Looking For

Our client, a fast-growing US-based growth agency specializing in scaling DTC and e-commerce brands, is seeking a Creative Strategist to help craft performance-driven campaigns. This role is about transforming small ideas into compelling ads that convert, with a sharp focus on buyer psychology and platform culture. If you’re passionate about turning insights into creative that feels authentic in the feed, this could be the perfect opportunity.

Responsibilities

• Develop clear, inspiring briefs for UGC, video, static design, and motion assets.
• Lead and contribute to brainstorming sessions, expanding early ideas into scalable campaign concepts.
• Apply consumer psychology and conversion principles to ensure creative drives results.
• Stay ahead of TikTok, Instagram, and Meta trends to create authentic, platform-native content.
• Collaborate with creators by writing briefs that align with their unique voice and style.
• Ensure strategies and concepts translate seamlessly across both static and video formats.

Requirements

• 2+ years of agency or in-house experience in creative strategy for DTC and e-commerce brands.
• Strong understanding of buyer behavior, consumer psychology, and performance-driven marketing.
• Experience writing briefs for UGC-style content and creator collaborations.
• Excellent writing skills with the ability to turn notes into compelling direction.
• Comfortable working in a fast-paced, iterative environment.
• Must be available 9 AM to 5 PM ET

Nice to Have

• Familiarity with creative frameworks for conversion-focused advertising.
• Experience leveraging AI tools in the creative process.
• Knowledge of behavioral psychology as it relates to online purchasing decisions.

Benefits

• Competitive USD salary
• Paid Time Off
• 36-hour work week (half-day Fridays off)

Disclaimers:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around LATAM.

*If you do not have a formal portafolio, please attach a Drive Folder with your assets.