Location: US (Authorized workers only)

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen. 

What we're looking for 

We are looking on behalf of a fast-growing US-based AI-driven consumer healthcare company operating multiple DTC health and wellness brands. They are scaling access to personalized care across their portfolio and need a hands-on Head of Performance Marketing to own approximately $1M/month in paid social spend and drive customer acquisition at scale. You will work directly with the CEO to build a paid social machine that performs.

What You’ll Be Doing

• Own setup, launch, optimization, and scaling of paid social campaigns across multiple brands, with a primary focus on Meta Ads (prospecting, retargeting, creative testing, and budget allocation).
• Analyze performance across CAC, ROAS, MER, LTV, CVR, and contribution margin, turning data into clear recommendations on what to scale, pause, rebuild, or test next.
• Test and grow additional paid social channels, including Snapchat, Pinterest, YouTube, X, TikTok, and Apple Search Ads.
• Work closely with creative, design, and growth teams to translate performance insights into stronger ad concepts, briefs, landing pages, and funnels.
• Maintain clear reporting and communicate what is working, what is not, and what we should do next.

Requirements

• 5+ years of hands-on paid social or performance marketing experience, ideally in DTC, ecommerce, health, beauty, wellness, or subscription businesses.
• Deep expertise in managing and optimizing Meta Ads campaigns across prospecting, retargeting, and creative testing at scale.
• Strong understanding of performance metrics (CAC, ROAS, MER, LTV, AOV, CVR, CPA, payback period, contribution margin).
• Ability to structure clean, creative tests, audience tests, and funnel experiments, and comfort working with designers, creative strategists, and copywriters.
• Strong analytical skills with experience building reports in spreadsheets, ad platforms, GA4, Triple Whale, Northbeam, Looker, or similar tools.
• Self-starter mentality with ability to move fast, operate without heavy process, and create structure where needed.

Nice to Have

• Experience scaling paid social for DTC health, beauty, skincare, or wellness brands.
• Experience managing multiple brands or products simultaneously.
• Familiarity with AI tools for ad creation, performance analysis, or creative iteration.
• Understanding of platform policies for health, beauty, or medical advertising.

Benefits

• Competitive USD salary.
• 100% remote work.
• 15 days of Paid Time Off.

Disclaimers:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around the US. 

*If you don't have a formal portfolio, please share a Drive with various samples of your work.