Location: US and Canada (Authorized workers only)

About Proppel

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen. 

What we're looking for 

A US-based performance marketing and growth agency is hiring a Growth Strategist to lead client accounts across paid acquisition, creative strategy, funnel optimization, and retention. They work with ambitious wellness and consumer brands in complex, high-growth industries and operate as a true extension of their clients' businesses. 

What You’ll Be Doing

• Own the full strategic direction of 8 to 10 client accounts, from paid media to funnel economics to retention.
• Lead paid social strategy across Meta (and beyond), overseeing budget allocation, scaling decisions, audience approach, and campaign optimization.
• Drive creative testing and messaging strategy, translating performance data into actionable hypotheses and conversion-focused creative direction.
• Evaluate landing pages, offers, and customer journeys with a conversion-first lens and collaborate cross-functionally to improve funnel performance.
• Lead the operational cadence of your pod, delegating effectively and holding a high standard of execution across the team.
• Monitor account and pod profitability, escalate risks early, and identify clear scaling opportunities for every client.

Requirements

• 3 or more years of paid social advertising experience, ideally in a fast-paced agency environment.
• Deep knowledge of Meta Ads Manager, including campaign setup, optimization, scaling, and reporting.
• Strong DTC e-commerce background with a solid understanding of CAC, MER, LTV, contribution margin, and payback periods.
• Proven ability to manage strategic client relationships with confidence, clarity, and accountability.
• Experience with creative strategy, briefing, and collaborating with creative teams to drive performance.
• Ability to communicate complex performance data in a clear, decision-ready way for clients.

Nice to Have

• Experience in regulated industries such as hemp, cannabis, telehealth, supplements, or functional wellness.
• Familiarity with CRO, landing page optimization, or funnel strategy.
• Experience integrating AI tools into marketing workflows or reporting systems.

Benefits

• Competitive salary.
• Salary plus performance bonus opportunity.
• 100% remote work.

Disclaimers:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around the US and Canada. 

*If you don't have a formal portfolio, please share a Drive with various samples of your work.