Chaloner has partnered with ConwayStrategic on their search for a Senior Director of Data + Insights.

Senior Director of Data + Insights

Reports to: VP, Strategic Communications

Location: Remote, U.S.-based (movement is national in scope)

The Opportunity

The COMS Project has built deep expertise, relationships, and communications capacity for the Reproductive Health, Rights, and Justice (RHRJ) movement for over a decade, providing trusted messaging expertise, research, resources, and connections across the field. Now, as the communications ecosystem is being reshaped by platforms, algorithms, creators, and rapidly shifting audience behaviors, COMS Project is building on that foundation and bringing on new expertise and capabilities to the field, meeting this moment with greater ambition, creativity, and scale.

COMS Project is expanding into new areas through two new initiatives: one focused on shared audience insights, digital strategy, content creation and distribution, and another on workforce development. Together, these efforts will connect insight to action in new ways, creating a dynamic cycle of learning, creating, testing, and deploying that can help the field communicate with greater relevance, reach, and impact.

The COMS Project is currently an initiative of ConwayStrategic, a boutique communications firm. This new Senior Director role is a rare opportunity to get in on the ground floor of this initiative and build a next-generation team and program that meet the realities of the current communications ecosystem and the current political and policy landscape impacting RHRJ organizations and people in communities across the U.S. 

Role Summary

Building on the COMS Project’s existing portfolio of trusted resources and expertise, the Senior Director of Data + Insights plays an instrumental role in this undertaking as the key analyst and sense-maker, turning two core data inputs — an audience model of who the movement is trying to reach, and real-time social listening on what’s actually reaching them — into a shared intelligence platform for use by the entire movement. 

Every downstream decision the platform makes – whom to target, which creators to work with, what content to produce and distribute at scale – is only as good as that intelligence.

Key Responsibilities

• Manage the audience-modeling vendor relationship to build and maintain a new audience model  on the movement’s shared understanding of who our audiences are, rebuilt on a regular refresh cycle — including the codebook, consumption profiles, and select creators.
• Own the refresh cadence for the audience model, feeding what online listening and testing is revealing (indexed reports, rising creators, drift flags, and RCT results) back into subsequent cycles so the model stays current. Maintain the documented methodology as a movement-owned asset, so refreshes can rotate research partners without rebuilding.
• Manage the online listening vendor relationship, and ensure the tool is capable of filtering real-time conversation through audience clusters, not solely generic “trending” topics, so signal on rising narratives and creators is always tied back to priority audiences.
• Track relevant content’s reach and resonance across the movement and the opposition: what both sides are publishing, who it is reaching, where there’s resonance and engagement, and where the gaps are, so the program sees not only what is being said but whose content is winning attention and “sticking.”
• Sit at the intersection where both research streams — the audience model and real-time listening — pass through a single shared intelligence platform, ensuring a clean crosswalk of information between them.
• Operate the program's AI-assisted synthesis: use AI tooling to compile and cross-reference the research, listening, and testing streams, applying human judgment to interpretation and to the limits of what the data supports, consistent with the program's AI governance standards.
• In partnership with COMS Project leadership, build the measurement and KPI guidance for the shared intelligence platform and for broader use by the RHRJ movement.
• Spot emerging patterns and trends across indexed reports, rising creators, and drift flags — and translate findings into clear, digestible guidance for the COMS Project team and for the movement.
• Package intelligence for sharing with the creator network and content-at-scale work, ensuring targeting and content decisions are grounded in the intelligence layer.
• Work closely with the Workforce Development team to ensure the intelligence and KPI framework is baked into the curriculum across programmatic elements - and is refreshed in an ongoing fashion.
• Ensure vendor agreements deliver data in formats that allow for optimization of the platform.
• Serve as data steward for the program: own data handling, retention, and deletion standards across research and listening vendors, including purpose limitations on respondent-level data.
• Hold vendor claims to a high evidentiary bar.

Qualifications

• 8+ years in research, narrative or media intelligence, audience insights, or social listening, ideally applied to advocacy, political, or movement communications.
• Experience analyzing learnings across data platforms and translating them into clear, actionable guidance for other team members.
• Strong quantitative and analytical skills, with experience defining KPIs and measurement frameworks from the ground up.
• Track record of managing outside vendors or agencies for research and listening infrastructure.
• Deep commitment to reproductive health, rights, and justice and the movement’s underlying values of bodily autonomy, health equity, and intersectionality.
• Understanding of the RHRJ field's communications landscape, and the opposition's, is a strong plus.
• Strong writer, able to produce clear, decision-ready guidance on a regular cadence for audiences ranging from RHRJ organizations and communications teams to funders.
• Comfort directing AI-assisted analysis, with the judgment to know where its output cannot be trusted.
• Working knowledge of what platform and panel data can and cannot show, including the limits of in-feed social measurement.
• Comfort operating in an early-stage environment and working closely with colleagues across teams and hierarchy. 

You will thrive in this role if you are someone who:

• Excels in a fast-paced, collaborative environment and can balance multiple priorities while maintaining a high standard of strategic thinking and execution.
• Can work autonomously, manage competing priorities, and adapt quickly as needs and external circumstances evolve.
• Is comfortable working in a virtual environment and using online collaboration and project management tools.
• Is committed to advancing equity, inclusion, and justice in both project work and workplace culture.
• Values creativity, innovation, and continuous learning, while remaining focused on delivering measurable results.
• Enjoys collaborating with colleagues and contributing to a culture of accountability, trust, and shared success.
• Thrives in a low-ego, low-drama environment where people bring both excellence and generosity to their work.

Details:

• FLSA Status — Exempt.
• Location — Remote. 
• Salary — $125,000 to $150,000 and is commensurate with experience.
• Benefits — Health, vision, and dental insurance, paid vacation, 12 weeks paid family leave, 401(k) with 4% match after one year, professional development and work-from-home benefits, and a family-friendly workplace.

To apply: 

Interested candidates should apply by using the application form. Please submit a resume and cover letter. Applications without a cover letter will not be considered. Chaloner will review all applicants and, upon qualification, contact you to determine next steps.

About ConwayStrategic

ConwayStrategic is a boutique communications firm that combines research, creativity, and strategy to help organizations and companies navigate complex issues, shape conversations, and connect with the people who matter most.

Our team consists of talented, driven, curious people who have can-do attitudes, approach work with vigor and determination, learn quickly, and enjoy working in a fast-paced, rapidly changing environment. We’ve led organizations and multimillion-dollar campaigns, so we know industry best practices, and we bring our experience in grassroots organizing, politics, policy, advertising, marketing, coalition management and more to all our client work. ConwayStrategic has a collaborative, no-drama work setting, in which we respect each other’s work-life balance while doing what it takes to get the job done.