Responsibilities:

• Lead and manage a multi-disciplinary marketing team, providing direction, coaching, and support across marketing functions.
• Develop and execute an overall B2B marketing strategy aligned with business objectives and revenue goals.
• Oversee marketing initiatives designed to drive demand through distributor, dealer, retailer, contractor, and other trade partner networks.
• Evaluate marketing programs and campaigns based on measurable ROI, lead generation, engagement, and business impact.
• Manage and coordinate email marketing, social media, website development and maintenance, graphic design, and print production activities.
• Oversee multiple consumer-facing websites, ensuring content is current, accurate, functional, and aligned with brand and marketing strategies.
• Direct the development of marketing collateral, including printed literature, banners, trade show materials, sales tools, and other promotional materials.
• Collaborate with sales, distribution partners, and other internal stakeholders to ensure marketing programs effectively support channel demand.
• Plan and oversee trade shows, industry events, and other B2B marketing initiatives.
• Develop and maintain marketing communications for distributors, dealers, contractors, and other trade partners.
• Provide strategic direction for social media and digital marketing initiatives across multiple brands or product lines.
• Work closely with business and sales teams to understand market needs, customer feedback, claims, credits, and other channel-related issues that may impact marketing strategy.
• Identify opportunities to improve marketing processes, systems, technology, and reporting.
• Explore and implement emerging technologies, including AI tools and automation, to improve marketing efficiency and effectiveness.
• Establish priorities, workflows, and performance expectations for the marketing team.
• Monitor industry trends, competitive activity, and evolving marketing practices to identify opportunities for growth.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; equivalent experience will be considered.
• 5+ years of broad-based marketing experience with demonstrated experience across multiple areas of marketing.
• Previous leadership or supervisory experience with the ability to manage, mentor, and develop a growing marketing team.
• Experience developing and executing B2B marketing strategies, preferably within manufacturing, construction, building products, trades, distribution, wholesale, or a related industry.
• Strong understanding of channel-based go-to-market strategies, particularly businesses that sell through distributors, dealers, retailers, contractors, or other intermediaries.
• Demonstrated ability to evaluate marketing programs based on ROI and measurable business results.
• Broad marketing expertise spanning digital marketing, email marketing, websites, social media, print, trade shows, communications, and marketing collateral.
• Proven ability to develop and execute marketing strategies while also remaining hands-on with day-to-day marketing activities.
• Strong strategic thinking and business acumen, with the ability to connect marketing initiatives to revenue and organizational objectives.
• Excellent leadership, communication, collaboration, and project management skills.
• Ability to manage multiple priorities, projects, brands, and stakeholders in a fast-paced environment.
• Strong analytical and problem-solving skills.
• Experience working with marketing technology, email marketing platforms, social media tools, website platforms, and business systems.
• Comfortable working with emerging technologies and exploring the use of AI to improve marketing programs and processes.
• Demonstrated career stability, with a history of approximately 2–3 years or more with previous employers preferred.
• Self-directed, adaptable, and willing to learn, with the ability to work effectively with senior leadership and cross-functional teams.