Marketing Specialist

Responsibilities:

• Plan, develop, and implement marketing strategies that reflect the organization’s mission and values while promoting trust, access, and equity.
• Manage and oversee marketing projects, ensuring timelines, budgets, and objectives are met.
• Serve as a brand steward to ensure all external communications and materials align with established brand standards and organizational values.
• Direct and execute marketing campaigns across advertising, social media, digital platforms, publications, and community outreach.
• Develop and maintain consistent messaging that builds public trust and communicates the organization’s vision.
• Communicate marketing goals, progress, and performance updates to leadership and key stakeholders.
• Manage marketing collateral, ordering systems, and content libraries to ensure accuracy and brand alignment.
• Prepare reports and dashboards on marketing performance metrics and recommend adjustments as needed.
• Build and maintain relationships with media partners, community organizations, and sponsors to enhance visibility and reputation.
• Plan and support community engagement initiatives and events that promote organizational values and impact.
• Monitor competitor activities, community needs, and market trends to inform marketing strategies.
• Collaborate with executives and department leaders to align marketing initiatives with organizational priorities.
• Oversee or coordinate work with staff, contractors, or vendors as needed.
• Perform other related duties as assigned.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field required; Master’s degree preferred.
• Minimum of 2 years of experience in healthcare marketing required; experience in nonprofit or mission-driven marketing preferred.
• Strong verbal and written communication skills with the ability to engage internal and external stakeholders professionally.
• Highly organized, self-motivated, and capable of managing multiple projects in a fast-paced environment.
• Proficiency in Microsoft Office Suite; familiarity with marketing and design tools such as Canva, Adobe Creative Suite, HubSpot, or MailChimp preferred.
• Strong analytical skills with the ability to establish and interpret marketing metrics and KPIs.
• Demonstrated ability to work collaboratively and adapt to shifting priorities.
• Energetic, forward-thinking, and professional demeanor with high ethical standards.