Director of Marketing

Remote (U.S.) | Executive Visibility | Builder Role

The Opportunity

A nationally recognized, mission-driven organization is entering a pivotal next chapter.

With new executive leadership, a refined growth strategy, and an increased focus on membership, events, and partnerships, the organization is investing in a leader who can bring structure, clarity, and measurable impact to how it grows and serves its community.

This is not a traditional marketing role.

This is a membership business leadership role, using marketing as the primary lever.

You will own how members are:

• Attracted
• Engaged
• Retained
• Renewed

…and how events, content, and programming come together to create meaningful, ongoing value.

This is a highly visible, hands-on role working closely with executive leadership to build a more focused, disciplined, and performance-driven growth engine.

What You’ll Own

1. Member Lifecycle (Core of the Role)

Own the full lifecycle from acquisition through long-term retention.

• Define how members experience value from day one through renewal
• Build systems that increase engagement, participation, and loyalty
• Partner with Membership and Events teams to strengthen retention drivers
• Use segmentation and behavior data to guide strategy

2. Membership Growth & Engagement

Drive sustainable growth—not just acquisition, but durable membership.

• Develop campaigns that attract the right members
• Ensure onboarding, programming, and communication drive ongoing engagement
• Identify and improve key drivers of renewal and churn
• Align marketing efforts to measurable membership outcomes

3. Programming, Events & Value Creation

Treat events and content as core product experiences.

• Partner with Events and Leadership to shape programming strategy
• Ensure events drive engagement, connection, and long-term retention
• Translate member needs into compelling experiences and content
• Connect programming to measurable member value

4. Positioning & Narrative

Bring clarity and consistency to how the organization communicates its value.

• Define and refine messaging across membership, events, and partnerships
• Align brand voice across all channels and stakeholder touchpoints
• Activate CEO and leadership thought leadership

5. Marketing Strategy & Execution

Build and run a focused, disciplined marketing engine.

• Prioritize initiatives across membership, events, and partnerships
• Execute across channels (email, digital, PR, partnerships)
• Launch and evolve the website as a core conversion and engagement tool
• Manage agencies and external partners

6. Performance & Accountability

Create visibility into what’s working—and what’s not.

• Establish KPIs across:
• Member growth
• Engagement
• Retention and renewal
• Build dashboards and reporting rhythms for leadership
• Use data to continuously refine strategy and execution

7. Cross-Functional & Executive Partnership

Operate as a strategic partner across the organization.

• Work closely with the CEO and leadership team
• Collaborate across Membership, Events, and Operations
• Navigate strong personalities and differing perspectives with confidence
• Bring structure and clarity to decision-making

What Success Looks Like (12–18 Months)

• Clear, differentiated positioning across the organization
• A disciplined, focused marketing and membership strategy
• Strong alignment across Membership, Events, and Leadership
• Increased member engagement and participation
• Measurable improvement in retention and renewal
• Marketing viewed as a credible, performance-driven function

Ideal Candidate Profile

Must-Have Experience

• Experience in a membership, community, or recurring-revenue model
• Ownership of engagement, retention, or member/customer lifecycle
• Experience using events, programming, or content as value drivers
• Track record of linking strategy to measurable outcomes (not just activity)
• Experience working closely with CEOs, boards, or senior stakeholders
• Experience operating in lean or growth-stage environments
• Player-coach mindset (strategy + hands-on execution)

Strong Signals

• Improved retention, renewal, or engagement metrics
• Built or scaled a membership or community-based offering
• Designed programming that increased participation and loyalty
• Created structure in ambiguous or early-stage environments
• Comfortable defending strategy and making tradeoffs

Backgrounds That Tend to Fit Well

• Membership organizations (EO, YPO, Vistage, Pavilion, Chief, etc.)
• Executive or professional communities
• Leadership development or coaching organizations
• Subscription or community-driven businesses
• Mission-driven organizations with structured membership models

Less Likely to Fit

• Pure SaaS or B2B demand generation roles without lifecycle ownership
• Brand/communications roles without revenue or retention accountability
• Event marketers without ownership of member engagement or lifecycle
• Candidates from large, resource-heavy environments without builder experience

Who You Are

• A builder who creates structure where it doesn’t exist
• A systems thinker who understands how engagement drives retention
• Direct, confident, and metrics-driven
• Comfortable operating with strong, opinionated stakeholders
• Able to move between strategy and execution seamlessly
• Focused on impact, not activity

Why This Role

• Own a critical function at a true inflection point
• Work directly with the CEO and leadership team
• Shape how a respected organization grows and delivers value
• Build systems that drive long-term, durable growth
• Operate with high autonomy in a mission-driven environment