Title: Social Media Content Creator
Location: San Antonio, Texas (remote + onsite visits)
Type: Freelance / Contract
Pay: $30-50 per hour
Our client is a large Mexican restaurant chain with multiple concepts that are located across Texas. Originally founded in Mexico, this brand has been going strong for over 40 years. They are seeking a talented and creative individual to work with their brand and marketing team to create engaging content across social media channels. As a Social Media Content Creator you will work on a freelance/contract basis to produce social media content that aligns with their marketing calendar on a monthly basis and leave room for trending and cultural content as well. The ideal candidate will be experienced with creating content for restaurant or food/beverage industries and have a strong portfolio to showcase with engagement results and analytics that support the success of your work.
Estimated 10-20 hours per week. Weekly and Monthly hours commitment will vary based on fluctuating needs and campaigns.
Responsibilities:
- Assist the CMO and Brand Marketing Manager in helping to plan monthly content that aligns with their marketing initiatives
- Produce content that includes photography, video, and graphics for Facebook, Instagram, and TikTok
- Work mostly offsite but come onsite periodically to meet with the team.
- Produce a variety of content including written posts, graphics, photos, videos tailored to specific platforms and requirements
- Stay updated on social media trends, audience preferences and competitor activities to inform content strategy and bring fresh ideas
- Use analytics tools to track content performance, gather insights, and make data driven decisions to improve engagement and meet marketing goals
- Collaborate with marketing and brand teams to ensure all content reflects the brand's voice, personality, and strategic objectives
Requirements:
- 3+ years of professional social media content creation experience
- Experience with graphic design, photo editing, video editing and copy
- Experienced with analytics tools to track social media content performance
- Experience with creating quality content for the restaurant industry or food/beverage industry
- Have a strong portfolio showcasing previous social media content produced and results to show success
- Strong proficiency with tools such as Canva, Adobe Creative Suite, Capcut, InVideo, Sprout Social, Hootsuite or similar tools
- Experienced with Facebook, Instagram, and TikTok format requirements and tools related to creating content for these specific platforms