Sr. Manager/Manager, Demand Generation Marketing

ABOUT THIS COMPANY:

Our client is a leader in the payments industry, supporting over 27,000 merchants and processing $12 billion annually. Specializing in serving small and medium-sized businesses (SMBs), they deliver secure and proprietary payment solutions tailored to meet diverse industry needs. Since its founding in 2005, our client has captured significant U.S. market share through superior solutions, exceptional service, and industry-specific expertise. Their proprietary technology sets them apart in the fintech sector, providing customers and partners with unmatched flexibility and benefits.

ABOUT THIS ROLE:

Our client is seeking a highly skilled Manager/Sr. Manager, Demand Generation to take ownership of their demand generation funnel through strategies such as account-based marketing (ABM), campaign development, and channel-focused marketing. Reporting directly to the Director of Channel Marketing, this role will oversee marketing agency efforts while managing the day-to-day execution of performance marketing strategies. This individual will also drive the development and implementation of holistic marketing campaigns to achieve revenue goals.

What You'll Be Doing:

• Develop and execute impactful ABM campaigns and events aimed at demand generation and deal acceleration for strategic accounts, leveraging tactics like 1:1 and 1:few strategies.
• Manage account-based marketing initiatives, including account strategy, sales development cadences, hosted events, direct mail, content syndication, digital marketing, and email campaigns.
• Build and maintain dashboards to track ABM campaign KPIs and ROI, sharing regular updates with senior leadership and stakeholders.
• Oversee and optimize the ABM technology stack (e.g., 6sense, Marketo, Salesforce), ensuring seamless integration and effective utilization across campaigns.
• Create training materials or workshops for sales teams to ensure they are well-equipped to engage target accounts effectively.
• Collaborate with sales and marketing teams to define high-value account target lists.
• Partner with Product Marketing, Marketing Operations, and Sales Leadership to optimize campaign targeting, messaging, and lead tracking for prioritization and enablement.
• Work with content teams to develop tailored assets such as case studies, whitepapers, and videos for ABM campaigns targeting high-value accounts.
• Stay informed about industry trends, competitor strategies, and market conditions to ensure ABM initiatives remain relevant and competitive.
• Support marketing-related events, including trade shows, pre- and post-event marketing, logistics, travel arrangements, and booth asset management.

Requirements:

• A minimum of 8 years of marketing experience, particularly in B2B environments.
• A proven track record of managing account-based marketing initiatives and targeted vertical campaigns.
• Experience developing and executing integrated marketing campaigns using digital tactics, events, webinars, direct mail, and email while managing multiple campaigns simultaneously.
• Strong understanding of pipeline management, sales metrics, and aligning marketing initiatives with sales objectives to drive revenue growth.
• Demonstrated ability to collaborate with B2B sales development representatives (SDRs) and direct sales teams to achieve account penetration and expansion.
• Exceptional project management skills, with experience leading cross-functional initiatives from concept through execution, ensuring alignment across creative, digital, and sales teams.
• Extensive B2B marketing experience focusing on demand generation, pipeline acceleration, and customer retention.
• A Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.

Our Rewards:

Our client offers a competitive package of perks and benefits, including healthcare (medical, dental, vision, and EAP), competitive PTO, a 401(k) match, parental leave, and an HSA contribution match. Additionally, they provide a hybrid work schedule for most roles, offering employees the flexibility to work both remotely and from one of their primary office locations.