Position: Marketing Director

Job Overview:

We are seeking an innovative and results-driven Marketing Director to craft and execute persuasive marketing content and strategies. This role is pivotal in establishing thought leadership, driving lead generation, and enhancing cross-sales initiatives. You’ll create brand-specific messaging, industry-relevant articles, and promotional materials while developing and managing multi-channel campaigns that resonate with target audiences.

Key Responsibilities:

• Content Creation & Thought Leadership: Develop engaging, industry-leading content, including emails, infographics, landing pages, webinars, and PowerPoints, to bolster the organization's reputation and encourage audience engagement.
• Campaign Strategy & Execution: Create clear, compelling content to support lead generation and cross-sell campaigns while amplifying thought leadership within the payments processing industry.
• Email & Newsletter Management: Design and manage HTML-based email communications, ensuring timely production and delivery of a monthly newsletter.
• Social Media Oversight: Coordinate content scheduling and posting via tools like Hootsuite, maintaining an up-to-date content calendar.
• Quality Assurance: Proofread all marketing materials for accuracy, consistency, and professionalism.
• Collaboration & Analysis: Work across departments to monitor, analyze, and optimize marketing strategies and campaigns for maximum effectiveness.
• Marketing Material Distribution: Ensure timely dissemination of marketing collateral and maintain inventory levels.

Requirements:

• Skills & Traits:
• Detail-oriented with strong organizational and problem-solving skills.
• Self-starter with the ability to work independently while fostering team collaboration.
• Exceptional documentation, follow-up, and multitasking abilities.
• Educational Background:
• Bachelor’s degree in Marketing, Journalism, Communications, Advertising, Public Relations, or a related field.
• Experience:
• Minimum of 2 years in corporate copywriting or marketing.
• Familiarity with B2B marketing and lead generation strategies.
• Knowledge of SEO principles and web content optimization.
• Technical Proficiency:
• Expertise in grammar, spelling, and punctuation.
• Ability to translate data into compelling case studies and promotional content.

This role offers the opportunity to shape impactful marketing initiatives and elevate the organization’s presence in the industry. If you thrive in a fast-paced, creative environment, we’d love to hear from you!