Position : Field Marketing Manager, APAC

About the Company

• Award-winning data integration, management, and delivery platform
• Serving 30+ industries globally
• Helps enterprises achieve 400%+ ROI within months
• Supportive, collaborative culture focused on professional growth

Role Overview (Japan Market)

• Lead demand generation, field marketing, and partner-driven initiatives
• Hands-on, versatile role working closely with sales and global marketing teams
• Reports to APAC Marketing Director & Japan Hiring Manager
• Current team: 2 members; mostly senior-level, professional, and collaborative

Key Highlights

• 50% YoY subscription revenue growth, moving toward full subscription model
• 25 offices across 20 countries; major clients include Credit Suisse, Deutsche Bank, Toyota

Candidate Profile

• Ideally from a technology background, but other industries considered
• Must be adaptable and comfortable wearing multiple hats across marketing functions
• Team organizes 1–2 events per quarter
• Strong focus on enhancing digital marketing efforts

Compensation & Working Style

• Up to 10M OTE (80/20 split)
• Flexible work culture: 2–3 days in office, remainder remote

Hiring Process

• 3–4 interviews with local and global team members
• Some interviews online; final interview on-site

Job Description

Our client is seeking an experienced, highly motivated, and detail-oriented marketing professional to join our dynamic team in Japan. The successful candidate will be primarily responsible for planning, developing, and executing demand generation campaigns to drive pipeline growth and acceleration. This role ensures that marketing initiatives align with sales objectives, are executed with excellence, and remain within budget through effective management of timelines, resources, and processes.

Key Responsibilities

Demand Generation, Lead Management, Communication & Enablement

• Field Marketing: Collaborate with the Japan Direct Sales team, Partner Channel Sales, System Integration partners, and Technology partners to plan, coordinate, and execute regional, industry, and executive events and programs on time, within budget, and with exceptional attention to detail.
• Program Optimization: Track and analyze campaign performance against defined metrics to ensure efficiency, timeliness, and creativity.
• Event Execution: Maximize impact by managing all pre-event, onsite, and post-event activities in partnership with Sales Development Representatives (SDRs), Field Sales, and Global Marketing teams.
• Lead Nurturing: Develop and implement follow-up campaigns to nurture leads and increase lead scores for Business Development Representatives.
• Project Management: Create detailed event or program plans with assigned tasks, monitor progress using project management tools (e.g., Asana, JIRA), and ensure timely completion.
• Vendor Management: Coordinate with external partners (vendors, venues, agencies, and media partners) to maximize marketing ROI.
• Segmentation & Targeting: Build targeted segment lists and coordinate with SDRs and Sales to ensure timely customer and prospect follow-ups.
• Partner Communications: Work closely with the Global Partner Program and Corporate Communications teams to develop and localize partner branding, blogs, newsletters, and press releases.
• Event Logistics: Manage on-site logistics with professionalism to ensure optimal brand visibility.
• Digital Campaigns: Execute region-specific digital marketing campaigns such as webinars, virtual events, content syndication, email marketing (eDM), and account-based marketing (ABM) initiatives.
• Lead Management: Ensure timely lead uploads to the CRM system, proper assignment to partners, and active follow-up monitoring.
• Sales Support: Provide marketing materials and collateral for sales and partner enablement activities.
• Inventory Management: Procure and manage marketing collateral and corporate giveaways for events.
• Regional Collaboration: Support Japan and APAC-wide demand generation initiatives as needed.

Qualifications & Experience

• Bachelor’s degree (BA/BS) and 5+ years of experience in B2B marketing, preferably in the software or technology industry, with a focus on demand generation or partner marketing.
• Strong understanding of the B2B software sales cycle, including how to structure and execute marketing programs that generate, nurture, and convert leads.
• Proven experience working with global or regional system integrators and partners to co-develop marketing campaigns.
• Proficiency in Salesforce.com, marketing automation tools (e.g., Marketo or similar), and webinar platforms.
• Familiarity with digital marketing, including SEO/SEM, social media campaigns, and automated nurture journeys.
• Experience with project management tools (e.g., Asana, JIRA) is an advantage.
• Skilled in data segmentation, list management, and campaign reporting.
• Native-level Japanese and fluency in English (both written and spoken) are required.
• Highly proactive, creative, and resourceful, with exceptional attention to detail.
• Strong team player with excellent collaboration and communication skills.
• Ability to manage multiple cross-functional projects simultaneously.
• Willingness to travel internationally as needed.