Who Our Client Is

Our client is a mission-driven organization that helps companies turn employee feedback into meaningful business intelligence and recognized workplace culture achievements. Their platform combines data, research, and expert guidance to help organizations build stronger, more engaged workforces.

What Our Client Needs

Our client is seeking a Customer Marketing Manager to help expand customer engagement and drive growth across their platform. This role focuses on educating existing customers about additional solutions and generating upsell and cross-sell opportunities through targeted customer marketing programs.

Who You Are

You are a customer-focused marketer who understands how to turn insights into action. You enjoy analyzing customer journeys, identifying growth opportunities, and building campaigns that drive engagement and revenue. You collaborate easily across teams and bring a strong sense of ownership from idea through execution.

What You’ll Do

• Identify, activate, and track upsell and cross-sell opportunities within the existing customer base
• Lead customer marketing campaigns across channels such as email, in-app messaging, webinars, and referral programs
• Create campaign assets including email templates and talk tracks to support Customer Success teams in promoting additional solutions
• Analyze how customers move through the product and services lifecycle to identify growth opportunities
• Partner with Customer Success to recognize patterns, gaps, and opportunities for expansion
• Align campaigns with key lifecycle moments such as survey completion, renewals, and recognition milestones
• Monitor campaign performance and adjust strategy to improve outcomes
• Scale a data-driven recommendation framework that suggests relevant tools and services based on customer insights
• Partner with product, revenue operations, and Customer Success teams to expand campaign capabilities across channels
• Support retention efforts through customer education and ongoing engagement programs
• Contribute to renewal success through timely and relevant customer communications
• Identify customers with strong results and develop compelling success stories
• Partner with internal teams to turn customer insights into testimonials and proof points that support sales and marketing
• Act as a bridge between Marketing and Customer Success to improve campaign segmentation, messaging, and strategy

What You’ll Need

• Experience in B2B customer marketing, customer success operations, or a similar role
• Experience supporting upsell, cross-sell, or growth initiatives within an existing customer base
• Ability to own campaigns from concept through execution
• Strong skills analyzing customer journeys and identifying expansion opportunities
• Curiosity about customer experience and how customers derive value from products and services
• Ability to collaborate with cross-functional teams, particularly Customer Success
• Experience with CRM or marketing automation tools such as Salesforce, Pardot, Marketo, or HubSpot is helpful
• Familiarity with SaaS environments or HR technology is helpful
• Experience working with analytics to connect campaign activity to revenue impact is beneficial
• Experience using customer success platforms such as ChurnZero is a plus
• Familiarity with AI tools in a customer-focused role is a plus

What They Offer

• Compensation information: $90,000 – $105,000 annual salary, based on relevant experience, plus bonus eligibility
• Comprehensive benefits package
• Mission-driven culture focused on helping organizations unlock the power of their people
• Remote-first flexibility
• Opportunities for professional growth and advancement

Please Note: This role is available for remote work only in the following U.S. states: Arizona, Delaware, Florida, Georgia, Indiana, Maryland, Michigan, North Carolina, Nebraska, New Jersey, New York State (excluding NYC and Long Island), Pennsylvania, South Carolina, Tennessee, Texas, and Wisconsin. If you reside outside of these locations, you will not be considered for this role.

Equal Opportunity Statement

Our client believes that diversity fuels innovation, strengthens teams, and drives success. They are committed to fostering a workplace where every individual—regardless of background—feels valued, respected, and empowered to thrive. Discrimination or harassment of any kind is strictly prohibited.

Our client does not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ethnicity, age, disability, veteran status, marital status, or any other characteristic protected by applicable laws. Their commitment extends beyond compliance; they actively cultivate an inclusive culture where diverse perspectives are welcomed, and every employee has an equal opportunity to contribute and succeed.